Growth Marketing Director — AI-Driven Growth

Redirect Health Inc; Phoenix (AZ); On-site; USD 120,000 - 150,000; Full time

Job summary

Redirect Health Inc in Phoenix, AZ is seeking a Performance Marketing Director to own and scale the company’s growth strategy across multi-channel channels, beyond paid media. You will lead acquisition, SEO, social, lifecycle, content, UGC, partnerships, and emerging channels, building scalable systems and AI-enabled workflows to drive CAC efficiency and revenue.

This role requires 7+ years of leadership in growth marketing, strong analytics, and the ability to partner across Sales, Product, and

Qualifications

• 7+ years of experience leading growth marketing, demand generation, or performance marketing teams.
• Experience owning multi-channel growth strategies beyond paid media.
• Scaled acquisition programs with meaningful budget responsibility.
• Highly analytical and comfortable making decisions based on data and customer insight.
• Can operate strategically while remaining highly hands-on.
• Understands modern AI tools, automation, and the future direction of AI-enabled marketing.
• Energized by building agentic AI workflows and scalable marketing systems.
• Thrives in fast-moving, high-accountability environments.
• Can simplify complexity and focus teams around execution and outcomes.
• Builds strong relationships and collaborates effectively across departments.
• Is energized by mission-driven work that directly impacts families and healthcare accessibility.

Responsibilities

• Develop and execute a comprehensive, multi-channel growth strategy aligned with company goals.
• Own acquisition and growth initiatives across Meta, Google, SEO, social, email, content, UGC, partnerships, and future channels.
• Evaluate and test emerging opportunities such as OTT/CTV, out-of-home, influencer partnerships, AI-driven personalization, and other scalable acquisition channels.
• Continuously improve CAC, funnel conversion rates, ROAS, engagement, and customer acquisition efficiency.
• Build scalable systems for experimentation, testing, optimization, and rapid iteration.
• Align brand, growth, content, and customer experience into one cohesive growth engine.
• Create visibility into funnel performance, attribution, customer behavior, and marketing effectiveness.
• Build dashboards, forecasting models, and reporting systems that support executive decision-making.
• Translate complex data into clear recommendations and actionable business insights.
• Balance short-term acquisition performance with long-term customer value and brand growth.
• Partner with Operations and Sales to improve attribution accuracy and pipeline visibility.

Job description

Redirect Health Inc in Phoenix, AZ is seeking a Performance Marketing Director to own and scale the company’s growth strategy across multi-channel channels, beyond paid media. You will lead acquisition, SEO, social, lifecycle, content, UGC, partnerships, and emerging channels, building scalable systems and AI-enabled workflows to drive CAC efficiency and revenue.

This role requires 7+ years of leadership in growth marketing, strong analytics, and the ability to partner across Sales, Product, and