Growth Marketing Director (AI-Driven, Hands-On Leader)

Myo; United States; Remote; USD 120,000 - 140,000; Full time

Job summary

Myo is seeking a Marketing Director to steer the strategic direction of the marketing function, own paid acquisition and lifecycle programs, and build marketing capabilities across a small team. This hands-on leader will set priorities, manage agencies and vendors, and champion AI-driven workflows to accelerate impact.

The role calls for deep fluency in paid media, lifecycle optimization, and launch strategy, with a track record of shaping a high-performance marketing function at different

Qualifications

• Senior marketing leadership experience
• Experience building/leading marketing functions
• Ability to justify investments with conviction and data
• Proficiency in paid media across multiple channels
• Ability to implement AI-driven workflows in marketing

Responsibilities

• Own paid media program strategy and testing agenda for US & Canada
• Set content strategy across organic social, video, and search
• Lead full marketing launches for new clinics and improve launch playbooks
• Own lifecycle and retention strategy with measurable improvements
• Manage marketing budget allocation and dashboard reporting

Skills

Paid media fluency

AI fluency

Hands-on leadership

Strategy & growth

Budget ownership

Tools

Meta Ads

Google Ads

Job description

Myo is seeking a Marketing Director to steer the strategic direction of the marketing function, own paid acquisition and lifecycle programs, and build marketing capabilities across a small team. This hands-on leader will set priorities, manage agencies and vendors, and champion AI-driven workflows to accelerate impact.

The role calls for deep fluency in paid media, lifecycle optimization, and launch strategy, with a track record of shaping a high-performance marketing function at different