Growth Marketing Lead - B2B/B2B2C, AI-Driven

Advocate Health; Milwaukee (WI); Hybride; USD 90 000 - 140 000; Plein temps

Résumé du poste

Advocate Health seeks an accomplished Growth Marketing leader to drive integrated, multi-channel strategies across Front Door Services including Managed Health and Employer Solutions. The role emphasizes data-driven decision making, audience segmentation, and cross-functional collaboration with sales, product, and operations.

The ideal candidate has 7+ years in marketing, strong analytical skills, and experience optimizing full-funnel campaigns across B2B, B2B2C, and consumer audiences.

Qualifications

• Bachelor’s Degree in Marketing, Communications or related field.
• 7+ years of marketing experience with leadership responsibilities.
• Experience driving B2B and B2B2C growth initiatives across complex customer journeys.

Responsabilités

• Develop and execute integrated growth marketing strategies informed by data and business priorities.
• Lead cross-functional teams and agency partners to align goals and drive results.
• Define KPIs, optimize campaigns, and leverage AI/automation to improve performance.

Connaissances

B2B marketing

Data-driven

Cross-functional leadership

Digital marketing

Analytics

Communication

Growth strategy

AI in marketing

Formation

Bachelor's degree

Outils

CRM

Description du poste

Advocate Health seeks an accomplished Growth Marketing leader to drive integrated, multi-channel strategies across Front Door Services including Managed Health and Employer Solutions. The role emphasizes data-driven decision making, audience segmentation, and cross-functional collaboration with sales, product, and operations.

The ideal candidate has 7+ years in marketing, strong analytical skills, and experience optimizing full-funnel campaigns across B2B, B2B2C, and consumer audiences.