Director, Performance Marketing

Cedar Cares, Inc; Chicago (IL); On-site; USD 187,000 - 242,000; Full time

Job summary

Cboe Global Markets is seeking a Director, Performance Marketing to lead the paid media engine across our core business lines. You will own full-funnel media strategy and work with sales, product marketing, and regional teams to drive pipeline and commercial impact.

The ideal candidate has 10+ years in marketing with 5+ years in paid media, 3+ years in leadership, and strong analytics. A Bachelor's degree is required; MBA is a plus.

Qualifications

• 10+ years in marketing with 5+ years in paid media/performance marketing
• 3+ years in a leadership role
• Experience with B2B paid channels incl. LinkedIn and programmatic
• Bachelor's degree; MBA or related advanced degree a plus

Responsibilities

• Own paid media strategy, budget, and channel mix across search, paid social, programmatic, and emerging platforms.
• Defend the paid media budget with senior leadership and provide scenario planning and spend recommendations.
• Own the paid media agency relationship end-to-end and manage performance targets and spend accountability.
• Define broader growth strategy across acquisition, activation, and expansion with paid as the primary lever.
• Lead cross-functional collaboration with Sales, Content Strategy, Web/CMS and Marketing Automation teams.

Skills

Paid media strategy

Growth marketing

B2B marketing

Analytics

Leadership

Education

Bachelor's degree

MBA or related advanced degree

Tools

Pardot

Cvent

Job description

Role Overview

The Director, Performance Marketing will lead Cboe’s paid media strategy and demand generation across our core lines of businesses. This role owns the paid media engine that builds awareness, generates qualified engagement, and accelerates pipeline for Cboe’s product lines. You will lead full-funnel media strategy, partnering closely with sales, product marketing, and regional teams to translate media investment into measurable commercial impact.

Responsibilities

• Paid Media Strategy & Ownership
  Own the paid media strategy, budget allocation, and channel mix across search, paid social, programmatic, and emerging platforms for Cboe’s core business lines.
  Set and defend the paid media budget with senior leadership, including scenario planning and tiered spend recommendations by business line.
  Own the paid media agency relationship end-to-end - scope, performance targets, creative and media plan approval, and spend accountability.
  Build and prioritize a paid testing roadmap spanning channels, audiences, offers, and creative formats.
• Growth Strategy & Planning
  Define the broader growth marketing strategy across acquisition, activation, and expansion, with paid as the primary lever and lifecycle/owned channels as reinforcement.
  Partner with Business Line leaders to translate commercial priorities into paid media and growth objectives and KPIs.
• Full-Funnel Program Ownership
  Ensure paid campaigns are backed by strong conversion paths, working closely with Performance Marketing Analytics to instrument tracking, attribution, and message match across landing experiences.
  Extend paid programs into lifecycle and retention marketing in partnership with the Marketing Automation & Email team (Pardot/Cvent).
• Cross-Functional Leadership
  Serve as the connective tissue between Performance Marketing, Content Strategy, Web/CMS, and Sales to ensure paid investment is coordinated end-to-end.
  Represent paid media and growth performance in executive and all-hands settings, translating spend and results into clear business narratives.
  Manage relationships with paid media and growth-focused agencies and vendors, including scope, budget, and performance accountability.
• Team & Org Building
  Build and manage a growth marketing team.
• Measurement & Optimization
  Establish growth marketing dashboards and reporting cadences in partnership with analytics lead, with clear visibility into CAC, conversion rates, pipeline contribution, and ROI.
  Continuously test and optimize campaigns using a rigorous, hypothesis-driven approach.

The ideal candidate has:

• 10+ years of marketing experience with at least 5 years focused on paid media / performance marketing, including 3+ years in a leadership role.
• Deep expertise across B2B paid channels – paid search, programmatic, LinkedIn, and financial / trade publications – with hands‑on fluency in platform capabilities, bidding strategies, and creative best practices.
• Experience planning and executing brand media campaigns, including out-of-home (traditional and digital OOH), with an understanding of brand measurement approaches.
• Proven ability to build integrated brand and demand programs and demonstrate media’s influence on pipeline in complex, long-cycle B2B env.
• Experience marketing to institutional financial audiences; experience marketing to retail customers a plus.
• Strong analytical skills – comfort with attribution models and media mix modeling concepts.
• Experience managing media budgets and holding agencies accountable to performance targets.
• Bachelor's degree required; MBA or relevant advanced degree a plus.

Salary Ranges (applicable for US locations only)

At Cboe, we are committed to providing a competitive, transparent, and market‑informed total rewards program. The anticipated base salary range for this role is $187,000-$242,000, with actual compensation determined by job‑related factors such as skills, relevant experience, education, internal alignment, and location. This role may also be eligible for annual incentive compensation and, where applicable, participation in Cboe's long‑term equity programs. Additional information about Cboe's total rewards program, including benefits and other compensation components, can be found here: Total Rewards at CBOE.

Visa & Work Eligibility

This position is not eligible for visa sponsorship. Candidates must be legally authorized to work in the United States without the need for employer sponsorship now or in the future.

Any communication from Cboe regarding this position will only come from a Cboe recruiter who has a @cboe.com email or via LinkedIn Recruiter. Cboe does not use any other third party communication tools for recruiting purposes.

Cboe Global Markets is an Equal Opportunity Employer.