Growth Marketing Director, Paid Media & Analytics

Mga Entertainment, Inc.; Los Angeles (CA); On-site; USD 150,000 - 175,000; Full time

Job summary

MGA Entertainment is scaling a DTC, multi-market brand portfolio and seeks a growth-minded marketer to own paid media strategy across NA and Europe. You will define budgets, optimize CAC, and partner with agencies to drive customer acquisition with data-driven rigor.

Lead measurement, analytics, and testing to inform spend allocation, with a focus on performance marketing and attribution across paid social, search, and affiliates in a fast-paced, collaborative environment.

Qualifications

• 5 to 8 years of performance or growth marketing experience in a DTC or ecommerce setting.
• Experience owning a meaningful paid media budget and driving measurable outcomes.
• Strong analytical mindset with a clear view of dashboard metrics.

Responsibilities

• Define budget and channel strategy across paid social, paid search, and affiliates.
• Manage spend pacing and build an always-on framework by brand for product drops and seasonal releases.
• Set CAC and efficiency targets and align with short- and long-term goals.
• Design web, landing pages, and SEO strategies to improve conversion performance.

Skills

Performance marketing

Growth marketing

Analytics

Funnel metrics

Paid social

Paid search

Affiliate programs

Agency management

CAC/LTV

Incrementality

Testing roadmap

Cross-functional

Tools

Google Ads

Meta Ads

Job description

MGA Entertainment is scaling a DTC, multi-market brand portfolio and seeks a growth-minded marketer to own paid media strategy across NA and Europe. You will define budgets, optimize CAC, and partner with agencies to drive customer acquisition with data-driven rigor.

Lead measurement, analytics, and testing to inform spend allocation, with a focus on performance marketing and attribution across paid social, search, and affiliates in a fast-paced, collaborative environment.