Director, Performance Marketing

Cboe Global Markets; Chicago (IL); On-site; USD 187,000 - 242,000; Full time

Job summary

Cboe Global Markets is seeking a Director of Performance Marketing to lead our paid media strategy and demand generation across core product lines in the United States. You will own the full-funnel media program, partnering with Sales, Product Marketing, and regional teams to translate media investment into measurable business impact.

You will establish a growth-focused marketing agenda, optimize campaigns with an analytics-driven, hypothesis-driven approach, and manage agency partnerships to

Qualifications

• 10+ years of marketing experience with at least 5 years in paid media/performance marketing.
• 3+ years in a leadership role.
• Deep expertise across B2B paid channels (search, programmatic, LinkedIn, financial/trade pubs).
• Experience marketing to institutional financial audiences preferred.

Responsibilities

• Own the paid media strategy, budget, and channel mix for core business lines.
• Defend the paid media budget with senior leadership; plan scenarios and tiered spending.
• Manage paid media agency relationships end-to-end (scope, targets, approvals, spend).
• Build a testing roadmap across channels, audiences, offers, and creative formats.
• Define growth marketing strategy across acquisition, activation, expansion with paid as primary lever.
• Partner with business line leaders to translate priorities into paid media objectives and KPIs.
• Ensure conversion paths and tracking; work with analytics to measure CAC, ROI, and pipeline impact.
• Lead lifecycle/retention activities with marketing automation & email teams (Pardot/Cvent).
• Create a connective tissue between Performance Marketing, Content, Web/CMS, and Sales.

Skills

Paid media

B2B marketing

Leadership

Analytics

Programmatic

LinkedIn Ads

Education

Bachelor's degree

MBA

Tools

Pardot

Cvent

LinkedIn Ads

Job description

Role Overview

The Director, Performance Marketing will lead Cboe's paid media strategy and demand generation across our core lines of businesses. This role owns the paid media engine that builds awareness, generates qualified engagement, and accelerates pipeline for Cboe's product lines. You will lead full-funnel media strategy, partnering closely with sales, product marketing, and regional teams to translate media investment into measurable commercial impact.

Job Description

Role Overview. The Director, Performance Marketing will lead Cboe's paid media strategy and demand generation across our core lines of businesses. This role owns the paid media engine that builds awareness, generates qualified engagement, and accelerates pipeline for Cboe's product lines. You will lead full-funnel media strategy, partnering closely with sales, product marketing, and regional teams to translate media investment into measurable commercial impact.

Your responsibilities will be:

Paid Media Strategy & Ownership

• Own the paid media strategy, budget allocation, and channel mix across search, paid social, programmatic, and emerging platforms for Cboe's core business lines
• Set and defend the paid media budget with senior leadership, including scenario planning and tiered spend recommendations by business line
• Own the paid media agency relationship end-to-end - scope, performance targets, creative and media plan approval, and spend accountability
• Build and prioritize a paid testing roadmap spanning channels, audiences, offers, and creative formats

Growth Strategy & Planning

• Define the broader growth marketing strategy across acquisition, activation, and expansion, with paid as the primary lever and lifecycle/owned channels as reinforcement
• Partner with Business Line leaders to translate commercial priorities into paid media and growth objectives and KPIs

Full-Funnel Program Ownership

• Ensure paid campaigns are backed by strong conversion paths, working closely with Performance Marketing Analytics to instrument tracking, attribution, and message match across landing experiences
• Extend paid programs into lifecycle and retention marketing in partnership with the Marketing Automation & Email team (Pardot/Cvent) Cross-Functional Leadership Serve as the connective tissue between Performance Marketing, Content Strategy, Web/CMS, and Sales to ensure paid investment is coordinated end-to-end
• Represent paid media and growth performance in executive and all-hands settings, translating spend and results into clear business narratives
• Manage relationships with paid media and growth-focused agencies and vendors, including scope, budget, and performance accountability

Team & Org Building

• Build and manage a growth marketing team

Measurement & Optimization

• Establish growth marketing dashboards and reporting cadences in partnership with analytics lead, with clear visibility into CAC, conversion rates, pipeline contribution, and ROI.
• Continuously test and optimize campaigns using a rigorous, hypothesis-driven approach

The ideal candidate has:

• 10+ years of marketing experience with at least 5 years focused on paid media / performance marketing, including 3+ years in a leadership role
• Deep expertise across B2B paid channels - paid search, programmatic, LinkedIn, and financial / trade publications - with hands-on fluency in platform capabilities, bidding strategies, and creative best practices
• Experience planning and executing brand media campaigns, including out-of-home (traditional and digital OOH), with an understanding of brand measurement approaches
• Proven ability to build integrated brand and demand programs and demonstrate media's influence on pipeline in complex, long-cycle B2B env
• Experience marketing to institutional financial audiences; experience marketing to retail customers a plus
• Strong analytical skills - comfort with attribution models and media mix modeling concepts
• Experience managing media budgets and holding agencies accountable to performance targets
• Bachelor's degree required; MBA or relevant advanced degree a plus

This position is not eligible for visa sponsorship. Candidates must be legally authorized to work in the United States without the need for employer sponsorship now or in the future.

Salary Ranges (applicable for US locations only)

At Cboe, we are committed to providing a competitive, transparent, and market-informed total rewards program. The anticipated base salary range for this role is $187,000-$242,000, with actual compensation determined by job-related factors such as skills, relevant experience, education, internal alignment, and location.

This role may also be eligible for annual incentive compensation and, where applicable, participation in Cboe's long-term equity programs.

Additional information about Cboe's total rewards program, including benefits and other compensation components, can be found here: Total Rewards at CBOE.