Growth & Paid Media Director

Bluevine - India; Jersey City (NJ); Hybrid; USD 180,000 - 224,000; Full time

Benefits offered by this job

Excellent health coverage

401K with company match

PTO and holidays

Wellness stipends

Job summary

Bluevine, the leading U.S. small business banking platform, is hiring a Director of Paid Media & Growth to own the paid media portfolio and shape investment across performance and brand marketing.

You will drive durable, cost-efficient customer acquisition for Checking and Lending. Reporting to Marketing leadership, you will build a high-performing analytics team, optimize cross-channel strategies, and collaborate with Brand, Product, and Legal to accelerate Bluevine's growth in a compliant,

Qualifications

• 12+ years of paid media, growth marketing, or performance marketing experience with team leadership.
• Full-funnel expertise across search, social, CTV, online video, audio, display, and out of home.
• Ability to translate data into actionable growth recommendations.

Responsibilities

• Own full-funnel paid strategy and results across channels.
• Build and lead a high-performing paid media analytics team.
• Identify capability gaps and streamline processes for scalable growth.
• Manage paid media as an integrated investment portfolio with clear targets.
• Develop experimentation and measurement plans for attribution and incrementality.
• Lead paid creative testing in partnership with Brand, Creative, Web, and Content.
• Collaborate with cross-functional teams to optimize operations and channel mix.
• Explore new channels including AI ads, partnerships, and influencer programs.

Skills

Paid media leadership

Growth marketing

Multi-channel

Team building

Data-driven

Education

Bachelor's degree or equivalent

MBA (preferred)

Job description

Bluevine, the leading U.S. small business banking platform, is hiring a Director of Paid Media & Growth to own the paid media portfolio and shape investment across performance and brand marketing.

You will drive durable, cost-efficient customer acquisition for Checking and Lending. Reporting to Marketing leadership, you will build a high-performing analytics team, optimize cross-channel strategies, and collaborate with Brand, Product, and Legal to accelerate Bluevine's growth in a compliant,