Marketing Director: Lead Brand Growth & Campaigns

Globalclassifieds; Fairfield (CT); On-site; USD 120,000 - 180,000; Full time

Job summary

Globalclassifieds is seeking a Marketing Director to lead the development and execution of comprehensive marketing plans that drive brand recognition, customer acquisition, and revenue growth.

This role requires strategic leadership, team management, cross-functional collaboration with sales and product, and the ability to plan campaigns across digital, social, print, events, and paid media while measuring and optimizing performance, budgeting effectively, and reporting results to senior

Responsibilities

• Strategic Leadership: Develop and implement marketing strategies and campaigns to increase market share, brand presence, and customer loyalty; align initiatives with business objectives to achieve overall company goals; provide leadership, direction, and mentorship to foster a creative, results-driven culture.
• Team Management: Lead and manage the marketing department, including hiring, training, and performance evaluation; ensure team alignment with deadlines, goals, and initiatives; foster collaboration between the marketing team and other departments such as sales and product development.
• Brand Management: Oversee development and maintenance of brand guidelines; ensure consistent messaging across all channels and platforms; monitor brand performance and recommend adjustments to strengthen brand identity.
• Campaign Management: Plan, execute, and evaluate marketing campaigns across digital, social media, print, events, and other channels; manage and optimize paid media and advertising strategies; analyze campaign results and use data to drive decisions and continuous improvement.
• Market Research & Analysis: Conduct market research to identify emerging trends, customer needs, and competitor strategies; analyze data to measure success of marketing efforts and make data-driven recommendations for future campaigns.
• Budget Management: Develop and manage the marketing budget; ensure effective allocation of resources for maximum return on investment; monitor expenses and maintain budgetary constraints.
• Collaboration & Communication: Work closely with cross-functional teams such as sales, product, and customer service to align marketing efforts with organizational goals; report on marketing performance to senior management, providing insights and recommendations for future strategies.

Job description

Globalclassifieds is seeking a Marketing Director to lead the development and execution of comprehensive marketing plans that drive brand recognition, customer acquisition, and revenue growth.

This role requires strategic leadership, team management, cross-functional collaboration with sales and product, and the ability to plan campaigns across digital, social, print, events, and paid media while measuring and optimizing performance, budgeting effectively, and reporting results to senior