Growth Marketing Director: Lifecycle & Subscriptions

inkind; Austin (IN); On-site; USD 150,000 - 190,000; Full time

Job summary

inKind is seeking a Director of Growth Marketing in Austin, TX to lead end-to-end marketing initiatives across consumer lifecycle, subscriptions, performance marketing, brand, and partner acquisition. The role blends hands-on execution with leadership, requiring strong analytical thinking, technical fluency, and a bias toward action.

You will collaborate with Marketing, Product, Engineering, Data, Sales, and Operations to drive growth, optimize campaigns, and turn ideas into measurable business

Responsibilities

• Build automated lifecycle marketing engine across onboarding, activation, engagement, repeat usage, retention, and reactivation.
• Lead the launch and growth of consumer subscriptions including go-to-market, onboarding, engagement, and retention programs.
• Integrate brand storytelling into B2B performance marketing to improve acquisition and trust while maintaining commercial performance.
• Collaborate with Product, Engineering, Data, Sales, and Operations to identify opportunities and optimize campaigns.
• Establish dashboards and analytics to drive conversion, engagement, purchase frequency, and customer lifetime value.

Job description

inKind is seeking a Director of Growth Marketing in Austin, TX to lead end-to-end marketing initiatives across consumer lifecycle, subscriptions, performance marketing, brand, and partner acquisition. The role blends hands-on execution with leadership, requiring strong analytical thinking, technical fluency, and a bias toward action.

You will collaborate with Marketing, Product, Engineering, Data, Sales, and Operations to drive growth, optimize campaigns, and turn ideas into measurable business