Lifecycle Growth Marketing Director (Equity Eligible)

Groundworks, LLC; Virginia Beach (VA); Hybrid; USD 145,000 - 200,000; Full time

Benefits offered by this job

Employee ownership opportunities

Industry leading training programs

Career growth tracks

Job summary

Groundworks, LLC is seeking a seasoned Lifecycle Maximization Marketing Director to lead our customer journey strategy in Virginia Beach, VA or Dallas, TX. You will design and optimize campaigns across acquisition, onboarding, engagement, retention, and reactivation, driving loyalty and revenue.

Lead segmentation, personalize messaging, and manage multi-channel initiatives while partnering with analytics, operations, and sales teams to deliver measurable improvements in customer lifetime value.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 10+ years of experience in lifecycle, CRM, retention, or growth marketing.
• Proven track record of driving measurable improvements in customer retention, engagement, and lifetime value.
• Strong analytical skills and experience with data visualization tools (Looker, Tableau, Google Analytics).
• Hands-on experience with marketing automation and CRM tools at scale (Braze, Iterable, Salesforce, HubSpot).
• Excellent communication skills and a customer-centric mindset.
• Ability to manage multiple projects in a fast-paced environment.
• This role is strategic and hands-on, requiring creative thinking and performance analysis.

Responsibilities

• Own and optimize the customer lifecycle across acquisition, onboarding, engagement, retention, and reactivation.
• Develop segmentation and personalized lifecycle campaigns across channels.
• Execute multi-channel campaigns (email, SMS, in-app, push, paid media retargeting) with automation.
• Analyze performance metrics to identify growth opportunities and reduce churn.
• Collaborate with operations, sales, analytics, creative, and brand teams for a seamless customer experience.

Skills

Lifecycle marketing

CRM

Data analysis

Customer retention

Education

Bachelor’s degree in Marketing

Tools

Braze

Iterable

Salesforce

HubSpot

Looker

Tableau

Google Analytics

Job description

Groundworks, LLC is seeking a seasoned Lifecycle Maximization Marketing Director to lead our customer journey strategy in Virginia Beach, VA or Dallas, TX. You will design and optimize campaigns across acquisition, onboarding, engagement, retention, and reactivation, driving loyalty and revenue.

Lead segmentation, personalize messaging, and manage multi-channel initiatives while partnering with analytics, operations, and sales teams to deliver measurable improvements in customer lifetime value.