Growth-Focused Director of Performance Marketing

FloSports, Inc.; Austin (TX); Sur place; USD 170 000 - 250 000; Plein temps

Avantages offerts par ce poste

Equity awards

Top Workplace recognition

Flexible PTO

Résumé du poste

FloSports is seeking a Director of Performance Marketing in Austin to lead our Paid Media function. You will own end-to-end performance of Paid Search and Paid Social, drive subscriber growth, and manage large media budgets in a fast-paced, seasonal business.

You will translate data into actionable insights, lead a small team, and partner with BI to improve attribution and LTV-based decision making. This role demands strategic thinking with hands-on execution and real impact across the

Qualifications

• 10+ years in performance marketing within B2C subscription businesses or streaming/digital media.
• Proven track record scaling large paid media budgets across Google, Bing and Meta.
• Deep expertise in Paid Search and Paid Social with hands-on execution.
• Strong analytical foundation with attribution modeling and LTV focus.

Responsabilités

• Own and lead FloSports’ Paid Media strategy across Paid Search and Paid Social, mentoring a small team while hands-on.
• Drive subscriber acquisition with data-driven strategies focusing on long-term value and ROAS/CAC/CPA.
• Fully own large media budgets and allocate across channels, audiences, and sports verticals.
• Monitor performance daily/weekly; diagnose gaps and implement actionable improvements.
• Lead during peak seasons and events, adjusting strategy in real time.
• Collaborate with channel leads to test tactics and unlock incremental growth.
• Define KPIs aligned to short-term and lifelong subscriber value, optimize for durable growth.
• Partner with BI to improve multi-touch attribution and LTV-based decisions.
• Drive experimentation roadmaps across channels, creatives, and offers.
• Work cross-functionally with Integrated Marketing, Lifecycle, Brand, Creative, Content teams.
• Translate data into clear narratives for senior leadership and growth strategy.
• Identify new channel opportunities and build business cases for investment.

Connaissances

Paid Search

Paid Social

Attribution modeling

Budget management

LTV optimization

Data analysis

Team leadership

Forecasting

Outils

Google Ads

Meta

Bing Ads

Description du poste

FloSports is seeking a Director of Performance Marketing in Austin to lead our Paid Media function. You will own end-to-end performance of Paid Search and Paid Social, drive subscriber growth, and manage large media budgets in a fast-paced, seasonal business.

You will translate data into actionable insights, lead a small team, and partner with BI to improve attribution and LTV-based decision making. This role demands strategic thinking with hands-on execution and real impact across the