Senior Growth & Lifecycle Marketing Lead

inKind; Austin (TX); On-site; USD 130,000 - 180,000; Full time

Benefits offered by this job

100% employer-covered health andDental

Dental insurance

PTO (generous)

Vision plan

Parental leave

Dog-friendly Austin office

Daily lunches

Job summary

inKind is seeking a Senior Growth Marketer in Austin to own user engagement and lifecycle development for a restaurant-focused platform. You’ll blend consumer marketing instinct with data and tech fluency to determine what to say, to whom, through which channels, and when to drive results.

You’ll leverage Braze and Snowflake to turn rich user data into personalized, lifecycle-driven marketing across in-app, communications and 3PD platforms.

Qualifications

• 5+ years of B2C marketing experience, ideally for a consumer app.
• Experience running lifecycle marketing across multiple channels.
• Demonstrated experience designing and shipping experiments end to end.
• Can build cohorts and segments from raw data, analyze results independently, and explain them to non-analysts.
• Hands-on use of AI tools in your workflow, and the ability to tell us which ones and how.

Responsibilities

• Own the engagement and lifecycle roadmap, from hypothesis and segmentation to creative and execution to results and measurement to iteration and optimization to continual audit and enhancement over time.
• Define lifecycle stages (active, lapsing, high-value, dormant) using behavioral data and turn them into programs that improve engagement and user value.
• Write creative briefs and project plans that our automation and creative teammates can build from.
• Build your own cohorts and segments, and read your own dashboards without waiting on an analyst.
• Design and ship experiments end to end (hypothesis, segment, creative, measurement, iteration and optimization), then productionalize what works.
• Develop process and tools to track experiments more effectively across campaigns and channels.
• Create the playbooks, infrastructure, prompts, and documentation that agents use to run campaigns safely.
• Set the guardrails (rules, approval steps, and monitoring) for campaigns that agents run.
• Use AI tools in your own daily workflow and help the team do the same.

Skills

B2C marketing

Lifecycle marketing

Experiment design

Cohort analysis

AI tools usage

Tools

Braze

Iterable

Customer.io

SQL

Snowflake

Redshift

BigQuery

Job description

inKind is seeking a Senior Growth Marketer in Austin to own user engagement and lifecycle development for a restaurant-focused platform. You’ll blend consumer marketing instinct with data and tech fluency to determine what to say, to whom, through which channels, and when to drive results.

You’ll leverage Braze and Snowflake to turn rich user data into personalized, lifecycle-driven marketing across in-app, communications and 3PD platforms.