Director of Growth Marketing

FutureRecruit.net; Los Angeles (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

FutureRecruit.net is seeking a Director of Growth Marketing in Los Angeles, CA. You will lead data-driven growth initiatives across paid, organic, and partner channels to maximize subscription KPIs and customer lifetime value.

You will manage cross-functional teams, partner with product and analytics to optimize funnels, and communicate performance KPIs to the executive team. A strong background in B2C subscription marketing and CDPs is essential.

Qualifications

• Understanding of B2C subscriber performance KPIs and their drivers.
• 4-6 years’ experience marketing at subscription-based B2C business preferred.
• Experience leveraging CDPs like Segment.
• Strong problem-solving, critical thinking, and analytical skills.
• Excellent verbal communication, written communication, and presentation skills.
• Great attitude and eagerness to make a difference!

Responsibilities

• Leverage digital marketing tactics – paid search (Google, Bing), paid social (Facebook, Instagram, Tiktok, Snap), SEO, influencer, native, and programmatic advertising to drive conversions and optimize LTV/CAC ratio.
• Identify and pursue new channels for growth.
• Develop, test, and optimize landing pages and conversion funnels, leveraging design best practices.
• Collaborate with cross-functional stakeholders and agencies to develop creative marketing campaigns.
• Communicate online marketing performance KPIs to executive team

Skills

B2C KPIs

4-6 years experience

CDP (Segment)

Analytical thinking

Verbal communication

Written communication

Presentation skills

Cross-functional collaboration

Job description

About the job Director of Growth Marketing

What you will be doing: The ideal candidate is an artist and a scientist. You are a creative, results-oriented, and data-driven marketer. You have compassion for the customers you serve and build solutions with empathy. You thrive on using metrics to drive your decisions and have the instincts to move on opportunity. You excel at cross-functional communications and build trust & strong relationships at all levels.

Responsibilities

• Leverage digital marketing tactics – paid search (Google, Bing), paid social (Facebook, Instagram, Tiktok, Snap), SEO, influencer, native, and programmatic advertising to drive conversions and optimize LTV/CAC ratio.
• Identify and pursue new channels for growth.
• Develop, test, and optimize landing pages and conversion funnels, leveraging design best practices.
• Collaborate with cross-functional stakeholders and agencies to develop creative marketing campaigns.
• Communicate online marketing performance KPIs to executive team

Experience you will need:

• Understanding of B2C subscriber performance KPIs and their drivers
• 4-6 years’ experience marketing at subscription-based B2C business preferred.
• Experience leveraging CDPs like Segment
• Strong problem-solving, critical thinking, and analytical skills
• Excellent verbal communication, written communication, and presentation skills
• Great attitude and eagerness to make a difference!