Growth Marketing Director, Lifecycle & Subscriptions

inKind; Austin (TX); On-site; USD 150,000 - 210,000; Full time

Job summary

InKind is seeking a Director of Marketing to lead the end-to-end growth engine across lifecycle marketing, subscriptions, and brand-led B2B initiatives. This hands-on leadership role collaborates with Product, Engineering, Data, Sales, and Operations to drive activation, retention, and revenue.

You will build automated lifecycle programs, launch a consumer subscription offering, and integrate brand storytelling into performance marketing to strengthen restaurant partnerships and consumer

Qualifications

• 7+ years of marketing experience, including owning and executing growth initiatives.
• Experience within a high-growth consumer technology, marketplace, fintech, hospitality, loyalty, subscription, or e-commerce business.
• Demonstrated success building and optimizing automated lifecycle marketing programs.
• Strong experience with CRM and marketing automation platforms, ideally Braze or similar.
• Experience launching or scaling consumer products, subscription offerings, membership programs, or recurring-revenue initiatives.
• Strong understanding of paid acquisition, conversion optimization, customer segmentation, retention, and LTV.
• Ability to use data and analytics tools to evaluate customer behavior and marketing performance.
• Experience working closely with Product, Engineering, and Data teams to implement marketing initiatives.
• Demonstrated ability to develop and test brand-led creative within performance marketing channels.
• Experience leading cross-functional projects and managing marketing resources.
• Strong communication, prioritization, and project execution skills.
• Familiarity with SQL, Snowflake, AI-powered marketing workflows, or other technical marketing capabilities is a plus.

Responsibilities

• Lead lifecycle marketing and automated campaigns across customer journeys from onboarding to retention.
• Launch and grow consumer subscriptions with go-to-market planning and activation.
• Bridge brand storytelling into B2B performance marketing while maintaining lead generation effectiveness.
• Own consumer growth and marketing performance across paid, organic, referral, partnerships, and owned channels.
• Build scalable marketing systems and automation using Braze, Snowflake, and AI tools.
• Direct cross-functional delivery with Product, Engineering, Data, Sales, and Operations to deliver results.

Skills

Growth initiatives

CRM automation

Paid acquisition

Data analytics

Cross-functional leadership

Brand storytelling

Lifecycle marketing

Experimentation

Tools

Braze

Snowflake

SQL

Job description

InKind is seeking a Director of Marketing to lead the end-to-end growth engine across lifecycle marketing, subscriptions, and brand-led B2B initiatives. This hands-on leadership role collaborates with Product, Engineering, Data, Sales, and Operations to drive activation, retention, and revenue.

You will build automated lifecycle programs, launch a consumer subscription offering, and integrate brand storytelling into performance marketing to strengthen restaurant partnerships and consumer