Growth Marketing Director — DTC Scale & Performance

Fellow; San Francisco (CA); On-site; USD 195,000 - 215,000; Full time

Benefits offered by this job

Employee bonus and equity plan

Generous paid time off

401k with company contribution after 6

Medical/dental/vision insurance

Fitness stipend

Parental leave

Product discount on Fellow goods

Excellent coffee

Job summary

Fellow, a San Francisco–based company, is seeking a Director of Growth Marketing to lead our direct-to-consumer growth initiatives. You will own strategy, planning, execution, and measurement, balancing ambitious goals with disciplined investment across social, search, affiliates, and more.

Reporting to the VP of DTC, you’ll manage internal resources, agencies, and partners, driving AI-enabled optimization and a scalable customer journey that links performance insights to creative and ecommerce

Qualifications

• 10+ years of ecommerce growth marketing experience, ideally in-house at omnichannel consumer product brands.
• Proven success scaling consumer ecommerce businesses with >$5M annual performance budgets.
• Deep expertise across growth channels and ability to evaluate opportunities for investment.
• Expertise in performance creative and translating insights into direction for partners.
• Strong analytical skills with BI, analytics tools, and ecommerce platforms.
• Working knowledge of statistical testing, including A/B/n and multivariate tests.
• Ability to analyze funnels, campaigns, and experiments, driving measurable improvements.
• Leadership to manage, motivate, and develop internal teams and external partners.
• Clear communicator who can align execs and boards with strategy and results.
• Operational focus: forecasting, budgeting, planning, and project management.

Responsibilities

• Develop and lead Fellow’s growth marketing strategy across social, search, affiliates, display, offline, and emerging channels.
• Manage a multimillion-dollar annual marketing budget with growth and efficiency in mind.
• Own forecasting, measurement, and reporting across growth channels with clear insights.
• Build and manage a resourcing plan across internal talent, agencies, and vendors.
• Drive a culture of testing and experimentation across channels and creatives.
• Partner with Creative to shape performance creative and actionable briefs.
• Own the growth marketing technology stack and data-driven decision making.
• Collaborate with Amazon channel manager on Amazon advertising strategy.
• Serve as an internal thought leader on ecommerce growth for the executive team.
• Optimize workflows using AI and automation to improve planning, execution, and scale.
• Manage annual planning, spend tracking, and month-end close activities.

Skills

Ecommerce growth

Performance marketing

Budget management

Leadership

A/B testing

Analytics

AI & automation

Cross-functional collaboration

Tools

Amazon Advertising

Marketing Technology

A/B/n Testing Tools

Job description

Fellow, a San Francisco–based company, is seeking a Director of Growth Marketing to lead our direct-to-consumer growth initiatives. You will own strategy, planning, execution, and measurement, balancing ambitious goals with disciplined investment across social, search, affiliates, and more.

Reporting to the VP of DTC, you’ll manage internal resources, agencies, and partners, driving AI-enabled optimization and a scalable customer journey that links performance insights to creative and ecommerce