Growth & Marketing Leader – DTC, B2B & Retention

High Camp; San Rafael (CA); Hybrid; USD 170,000 - 210,000; Full time

Benefits offered by this job

Target bonus 20% of base salary

Medical plans (PPO)

Dental & Vision

HSA option

Flexible PTO

401(k) with match

Monthly cell phone stipend

Parental leave

Remote-friendly / hybrid work

Office hubs & offsites

Job summary

High Camp in the San Francisco Bay Area seeks a Head of Growth & Marketing to own DTC growth, retention, and revenue. You will lead the in-house team and partner agencies, translating brand direction into scalable marketing across channels.

You’ll manage a seven-figure media budget, build a data-driven growth engine, and align marketing with wholesale, corporate gifting, and marketplaces. Experience with Shopify, Meta, Google, and TikTok ads is essential.

Qualifications

• You’ve owned a DTC P&L or contribution margin line at a brand doing $20M+.
• You started as an operator in media buying and later led teams or agencies.
• Proven creative testing with high-volume, fast-iteration content.
• Forecast demand and manage spend around real constraints.
• Retained customers and improved LTV via email and SMS.
• Strong growth math: MER, CAC, contribution margin, incrementality.
• Built and led growth teams; able to hire or partner strategically.
• Deep Shopify literacy; hands-on with Meta, Google and TikTok ads.

Responsibilities

• Own DTC growth and e-commerce performance, including targets and margins.
• Forecasting, budgeting, and reporting with Finance.
• Lead paid growth strategy and test incrementality for spend decisions.
• Direct in-house creative and external vendors; build testing programs.
• Grow organic reach through social, PR, affiliates and partnerships.
• Own retention and lifecycle with email and SMS plans.
• Plan launches and promotions aligned to product and wholesale timelines.
• Oversee analytics and marketing tech stack for trusted data.
• Build the team and decide what to build in-house or via partners.

Skills

DTC P&L ownership

Media buying leadership

Creative testing

Forecasting & budgeting

Retention & email/SMS

Growth analytics

Team leadership

Shopify proficiency

Meta ads

Google/TikTok ads

Tools

Shopify

Meta Ads

Google Ads

TikTok Ads

Job description

High Camp in the San Francisco Bay Area seeks a Head of Growth & Marketing to own DTC growth, retention, and revenue. You will lead the in-house team and partner agencies, translating brand direction into scalable marketing across channels.

You’ll manage a seven-figure media budget, build a data-driven growth engine, and align marketing with wholesale, corporate gifting, and marketplaces. Experience with Shopify, Meta, Google, and TikTok ads is essential.