Growth Marketing Director — Demand & ABM (Hybrid/Remote)

Casechek

Chicago (IL)

Hybrid

USD 150,000 - 175,000

Full time

5 days ago

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Benefits offered by this job

Competitive Salary and Annual Bonus

Long-Term Incentives (LTI)

401(k) Match

Work-from-Home Flexibility

Unlimited PTO

Parental Leave

Medical and Dental Benefits

Pro-Level Laptop

Annual Education Budget

Job summary

Casechek, based in Chicago, seeks a Director of Growth Marketing to own demand generation, drive pipeline, and revenue across Procurement and Payment Solutions. You will partner with Sales, Product, and Customer Success to orchestrate integrated campaigns, ABM programs, and funnel optimization that translates market interest into qualified opportunities.

You will lead the demand engine with a data-first approach, tying spend to ROMI, and building a small inbound/outbound team.

Qualifications

8+ years of experience in B2B SaaS growth marketing, demand generation, or revenue marketing.
2+ years hiring and managing teams, ideally including SDRs.
Demonstrated track record of generating qualified pipeline and marketing-influenced revenue in support of an enterprise sales organization.
Hands-on expertise with CRM software and Marketing Automation (Salesforce and Pardot preferred), including lead management and attribution.
Experience with Account-Based Marketing (ABM) tools, including but not limited to ZoomInfo, Clay AI, 6Sense, or MadisonLogic.

Responsibilities

Own the end-to-end demand generation strategy and execution, building and managing integrated campaigns that generate qualified pipeline and create sales opportunities for the Commercial team.
Own the overall pipeline plan, including quarterly targets, coverage, sourced-channel mix (marketing, SDR, AE/AM, partner), and budget, in partnership with Sales leadership.
Drive pipeline acceleration programs that move opportunities through the funnel faster and improve conversion at each stage.
Design and run ABM programs against target accounts in partnership with Sales, orchestrating multi-channel plays that engage and convert priority hospitals and health systems.
Build and tier the target account list with Sales, and use intent data to engage the full buying committee (supply chain, perioperative, finance, revenue cycle).
Plan, build, and execute multi-channel campaigns, including webinars, events, email, paid, and content programs that drive measurable awareness and demand.
Own lead management, scoring, routing, and attribution, and maintain a reporting framework that ties campaigns to pipeline, opportunities, and marketing-influenced revenue.
Continuously analyze funnel performance, conversion rates, and ROMI to inform where to invest next.
Define success by qualified pipeline added, not MQL volume. Build scoring and reporting around opportunities and pipeline.
Manage the marketing automation platform and its integration with Salesforce to ensure clean data, reliable lead flow, and accurate reporting.
Partner with Sales on shared pipeline goals, SLAs for lead follow-up, and feedback loops that keep targeting and handoffs tight.
Collaborate with Product and Customer Success to align campaigns with launches and expansion motions.
Build and run the inbound and outbound SDR motion, including target lists, sequences, messaging, and handoff to AEs.
Set qualification criteria and speed-to-lead standards for inbound, and hold the team to meetings, SQL, and pipeline targets.
Hire, coach, and manage a small inbound/outbound team, including a marketing associate and 1–2 SDRs.