Marketing Director – AI-Driven Growth Lead (Remote)

Hello College; Chicago (IL); Remote; USD 100,000 - 120,000; Full time

Job summary

HelloCollege is seeking a data-driven Director of Marketing to own the marketing engine for families nationwide. You will lead a team and manage roughly $2M in annual marketing spend, reporting to the Chief Strategy Officer and running day-to-day strategy, execution, analytics, and testing.

This role drives paid, organic SEO, referrals, email, events, partnerships, and AI-enabled marketing, with EOS processes and a strong emphasis on lead quality and growth. Remote U.S.

Qualifications

• 10+ years in marketing with 5+ years leading a team.
• Experience in B2C, high-ticket professional services (education, healthcare, financial or legal).
• Deep expertise in paid acquisition: PPC and lead-provider programs.
• A record of managing a multi-channel budget and moving spend based on performance.
• A metrics-driven, testing mindset: you form hypotheses, run tests, and act on what you learn.
• Strong hands-on reporting skills.
• Comfort working directly in WordPress and Elementor.
• Expert daily use of Claude or similar AI tools for analysis, research, and planning.
• Experience managing agencies and outside partners against clear performance goals.
• Strong grasp of customer needs and messaging, and enjoyment of talking with customers directly.

Responsibilities

• Own the marketing engine: drive lead volume and lead quality.
• Lead budget planning and allocation, managing ~ $2M annually.
• Oversee paid search, paid social, organic SEO, referrals, email, events, partnerships.
• Manage full-time, part-time and fractional team members and agencies.
• Run marketing analytics and infrastructure: HubSpot, GA4, GSC, attribution and reporting.
• Own the WordPress/Elementor website; guide larger builds with the product team.
• Steward brand messaging and customer insights with CSO approval.
• Apply AI daily for analysis, research, and content creation; build scalable workflows.
• Collaborate with Sales and Service on leads and proof points.

Skills

Marketing leadership

B2C marketing

Paid acquisition

Budget management

Testing mindset

Reporting skills

WordPress

AI tools

Agency management

Customer insights

Tools

HubSpot

GA4

GSC

WordPress

Elementor

Job description

HelloCollege is seeking a data-driven Director of Marketing to own the marketing engine for families nationwide. You will lead a team and manage roughly $2M in annual marketing spend, reporting to the Chief Strategy Officer and running day-to-day strategy, execution, analytics, and testing.

This role drives paid, organic SEO, referrals, email, events, partnerships, and AI-enabled marketing, with EOS processes and a strong emphasis on lead quality and growth. Remote U.S.