Growth Marketing Analyst: Data-Driven Campaigns & Lifecycle

Schneider National; Green Bay (WI); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with match

Paid time off

Tuition reimbursement

Incentive pay program

Job summary

Schneider National in Green Bay is seeking a Digital Marketing Growth Analyst to drive acquisition, engagement and retention through data‑driven marketing strategies and lifecycle programs. You will optimize customer journeys and oversee targeted paid media campaigns across digital channels.

Use analytics tools to measure performance, forecast budgets and identify opportunities to improve conversion and customer lifetime value.

Qualifications

• Bachelor’s degree in marketing or related field.
• Working knowledge of PowerBI, LookerStudio, GA, GTM and heatmapping tools.
• Proficient in Ad Managers, DSPs, CMS and marketing automation tech.
• Able to manage multi-channel digital marketing campaigns.
• Experience forecasting performance and managing marketing budgets.

Responsibilities

• Drive acquisition, engagement and retention through data-driven strategies.
• Optimize customer journeys and lifecycle programs across channels.
• Execute targeted paid media campaigns and measure cross-channel performance.
• Analyze campaigns with Google Analytics, PowerBI and LookerStudio.
• Oversee budgets, forecasting and ROI for marketing programs.
• Develop testing strategies to improve performance.
• Collaborate with teams to define business requirements using data.
• Interpret user goals to inform campaign direction.
• Evaluate emerging digital marketing technologies to boost engagement.

Skills

Multi-channel marketing

Forecasting

Budget management

Campaign optimization

Education

Bachelor’s degree in marketing

Tools

PowerBI

LookerStudio

Google Tag Manager

Google Analytics

Heatmapping tools

Job description

Schneider National in Green Bay is seeking a Digital Marketing Growth Analyst to drive acquisition, engagement and retention through data‑driven marketing strategies and lifecycle programs. You will optimize customer journeys and oversee targeted paid media campaigns across digital channels.

Use analytics tools to measure performance, forecast budgets and identify opportunities to improve conversion and customer lifetime value.