Performance Marketing Analyst - ROI‑Driven Paid Ads

Schneider National; Green Bay (WI); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) plan with company match

Paid time off

Job summary

Schneider National seeks a Digital Marketing Analyst in Green Bay to develop, deploy and test paid advertising across search, display and social channels that align with business objectives and campaign goals.

This role requires a foundational knowledge of performance marketing, audience targeting and campaign optimization, with responsibilities spanning discovery sessions, campaign alignment, landing page tagging, testing, ROI analysis and collaboration with agencies and internal teams.

Qualifications

• Bachelor’s degree in Marketing.
• 2+ years of paid advertising experience with measurable results.
• Proven track record managing campaigns delivering growth and ROI.
• Knowledge of reporting tools: PowerBI, Google DataStudio, GTM, GA and heatmaps.
• Proficiency with Ad Managers and DSPs.
• Familiarity with tracking pixels, UTM tagging and conversion tracking.
• Strong organizational skills and accuracy.
• Effective communication and teamwork.
• Basic data analysis to support decisions.

Responsibilities

• Participate in discovery sessions and help define business requirements; use data to support campaign direction.
• Align paid marketing efforts with all media channel activities.
• Determine approach and effectiveness of paid media campaigns to hit business goals.
• Create landing pages and tagging events to test and optimize campaigns.
• Customize digital marketing messages per brand standards and strategies.
• Support automated, multi-touch journey campaigns.
• Run tests to increase conversion rates.
• Collaborate with agencies and internal teams.
• Provide measurable ROI and recommend program enhancements.

Skills

2+ years paid advertising experience

Campaign management

Communication

Data analysis

Attention to detail

Education

Bachelor’s degree in marketing

Tools

PowerBI

Google Data Studio

Google Tag Manager

Google Analytics

Heatmapping tools

Ad Managers

DSP technology

UTM tagging

Job description

Schneider National seeks a Digital Marketing Analyst in Green Bay to develop, deploy and test paid advertising across search, display and social channels that align with business objectives and campaign goals.

This role requires a foundational knowledge of performance marketing, audience targeting and campaign optimization, with responsibilities spanning discovery sessions, campaign alignment, landing page tagging, testing, ROI analysis and collaboration with agencies and internal teams.