Digital Marketing Growth Analyst

Schneider National; Green Bay (WI); Presencial; USD 65 000 - 90 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical insurance

Dental insurance

Vision insurance

401(k) with match

Paid time off

Tuition reimbursement

Incentive pay program

Resumo da oferta

Schneider National in Green Bay is seeking a Digital Marketing Growth Analyst to drive acquisition, engagement and retention through data‑driven marketing strategies and lifecycle programs. You will optimize customer journeys and oversee targeted paid media campaigns across digital channels.

Use analytics tools to measure performance, forecast budgets and identify opportunities to improve conversion and customer lifetime value.

Qualificações

• Bachelor’s degree in marketing or related field.
• Working knowledge of PowerBI, LookerStudio, GA, GTM and heatmapping tools.
• Proficient in Ad Managers, DSPs, CMS and marketing automation tech.
• Able to manage multi-channel digital marketing campaigns.
• Experience forecasting performance and managing marketing budgets.

Responsabilidades

• Drive acquisition, engagement and retention through data-driven strategies.
• Optimize customer journeys and lifecycle programs across channels.
• Execute targeted paid media campaigns and measure cross-channel performance.
• Analyze campaigns with Google Analytics, PowerBI and LookerStudio.
• Oversee budgets, forecasting and ROI for marketing programs.
• Develop testing strategies to improve performance.
• Collaborate with teams to define business requirements using data.
• Interpret user goals to inform campaign direction.
• Evaluate emerging digital marketing technologies to boost engagement.

Conhecimentos

Multi-channel marketing

Forecasting

Budget management

Campaign optimization

Formação académica

Bachelor’s degree in marketing

Ferramentas

PowerBI

LookerStudio

Google Tag Manager

Google Analytics

Heatmapping tools

Descrição da oferta de emprego

Job overview:

Schneider is seeking a Digital Marketing Growth Analyst in Green Bay to drive acquisition, engagement and retention through the execution of data-driven marketing strategies and lifecycle marketing programs. The Digital Marketing Growth Analyst will optimize customer journeys, execute targeted paid media campaigns and identify opportunities to improve conversion and customer lifetime value across digital channels.

Responsibilities:

• Act as a bridge between marketing channels and technical execution, to ensure digital campaigns are optimized for performance, integration and innovation.
• Align digital and media channel activities to broader marketing campaigns and business goals to identify opportunities.
• Develop and present recommendations for opportunities and performance insights.
• Measure the effectiveness of digital marketing campaigns, including pay-per-click, cost per impression, search engine optimization, web engagement, etc.
• Oversee budget allocations and forecasting to maximize efficiency and return on investment.
• Develop testing strategies to improve performance.
• Support automated, multi-touch, targeted journey and digital marketing programs.
• Participate in discovery sessions and assist in defining business requirements through the use of data.
• Interpret user goals and priorities to substantiate campaign direction.
• Evaluate emerging digital marketing technologies, AI solutions and platform innovations to identify opportunities that enhance customer engagement, improve operational efficiency and support future business growth.
• Use tools such as Google Analytics, PowerBI and LookerStudio to analyze and optimize cross-channel campaigns and conversion performance.

Skills and qualifications:

• Bachelor’s degree in marketing
• Working knowledge of reporting tools such as PowerBI, LookerStudio, Google Tag Manager, Google Analytics and Heatmapping tools.
• Proficient in Ad Managers, DSP, CMS and marketing automation technology.
• Able to manage multi-channel digital marketing campaigns.
• Experience managing marketing budgets.
• Experience forecasting performance.

Pay and benefits:

• Medical, dental and vision insurance.
• Company paid life insurance.
• 401(k) savings plan with company match.
• Paid time off and paid holidays.
• Results-based incentive pay program where you can earn above and beyond your base pay.
• Tuition reimbursement.
• See full list of marketing benefits.

Schneider’s inclusive culture

Our history has taught us that treating everyone with dignity and respect is vital to our ongoing success. We embrace and seek out diversity that is inclusive of thought, race, ethnicity, national origin, sex, gender, gender expression, age, religion, sexual orientation, ability, medical condition, veteran or military status, experience and background. This diversity and openness ensures all associates have equal access to opportunities and resources to contribute fully to the organization’s success, and it fuels innovation, improves strategic thinking and cultivates leadership. Any applicant may request a reasonable accommodation to complete a job application, pre-employment testing, or job interview or to otherwise participate in the hiring process consistent with the Americans with Disabilities Act (ADA) by contacting their Recruiter, Human Resources Business Partner, and/or Human Resources Leave Administration.