Growth-Oriented Digital Marketing Analyst (Paid Ads)

Schneider; Green Bay (WI); Hybrid; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

Company paid life insurance

401(k) with company match

Paid time off and holidays

Incentive pay program

Tuition reimbursement

Job summary

Schneider is seeking a Digital Marketing Analyst in Green Bay to develop, deploy and test paid advertising across digital platforms. The role requires a foundation in performance marketing, audience targeting and campaign optimization, working in a hybrid model.

You will analyze campaigns, align messaging with brand standards, and partner with agencies to drive ROI while managing budgets and testing new approaches.

Qualifications

• Bachelor’s degree in marketing or related field.
• 2+ years of paid advertising experience with measurable ROI.
• Experience creating campaigns across multiple ad platforms.
• Know-how in reporting and analytics tools for performance insights.

Responsibilities

• Participate in discovery sessions and help define business requirements.
• Align paid marketing with all media channel activities.
• Evaluate paid media campaigns to meet business goals.
• Create landing pages and tagging events to test and optimize campaigns.
• Customize digital messages per brand standards and strategies.
• Support automated, multi-touch digital marketing programs.
• Run tests to improve conversion rates.
• Collaborate with agencies and report ROI.
• Monitor ROI and adjust campaigns based on data and competitive intel.
• Adhere to budgets and invoice processes.

Skills

Paid advertising

Campaign optimization

Performance marketing

Audience targeting

Data analysis

Communication

Education

Bachelor’s degree in marketing

Tools

PowerBI

Google Data Studio

Google Tag Manager

Google Analytics

Heatmapping tools

Ad Managers

DSP technology

Job description

Schneider is seeking a Digital Marketing Analyst in Green Bay to develop, deploy and test paid advertising across digital platforms. The role requires a foundation in performance marketing, audience targeting and campaign optimization, working in a hybrid model.

You will analyze campaigns, align messaging with brand standards, and partner with agencies to drive ROI while managing budgets and testing new approaches.