Digital Marketing Analyst

Schneider National; Green Bay (WI); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) plan with company match

Paid time off

Job summary

Schneider National seeks a Digital Marketing Analyst in Green Bay to develop, deploy and test paid advertising across search, display and social channels that align with business objectives and campaign goals.

This role requires a foundational knowledge of performance marketing, audience targeting and campaign optimization, with responsibilities spanning discovery sessions, campaign alignment, landing page tagging, testing, ROI analysis and collaboration with agencies and internal teams.

Qualifications

• Bachelor’s degree in Marketing.
• 2+ years of paid advertising experience with measurable results.
• Proven track record managing campaigns delivering growth and ROI.
• Knowledge of reporting tools: PowerBI, Google DataStudio, GTM, GA and heatmaps.
• Proficiency with Ad Managers and DSPs.
• Familiarity with tracking pixels, UTM tagging and conversion tracking.
• Strong organizational skills and accuracy.
• Effective communication and teamwork.
• Basic data analysis to support decisions.

Responsibilities

• Participate in discovery sessions and help define business requirements; use data to support campaign direction.
• Align paid marketing efforts with all media channel activities.
• Determine approach and effectiveness of paid media campaigns to hit business goals.
• Create landing pages and tagging events to test and optimize campaigns.
• Customize digital marketing messages per brand standards and strategies.
• Support automated, multi-touch journey campaigns.
• Run tests to increase conversion rates.
• Collaborate with agencies and internal teams.
• Provide measurable ROI and recommend program enhancements.

Skills

2+ years paid advertising experience

Campaign management

Communication

Data analysis

Attention to detail

Education

Bachelor’s degree in marketing

Tools

PowerBI

Google Data Studio

Google Tag Manager

Google Analytics

Heatmapping tools

Ad Managers

DSP technology

UTM tagging

Job description

Job overview

Schneider is seeking a Digital Marketing Analyst in Green Bay to develop, deploy and test paid advertising efforts across multiple digital platforms (i.e. paid search, banner and social advertising) that align with business objectives and campaign goals. This role needs a foundational knowledge of performance marketing, audience targeting and campaign optimization.

Responsibilities

• Participate in discovery sessions and assist in defining business requirements. Use data to interpret user goals and priorities to substantiate campaign direction.
• Align individual paid marketing efforts with all media channel activities.
• Determine the approach to and effectiveness of paid media campaigns to achieve business goals.
• Create landing page and tagging events to test and optimize campaigns to support best-in-class user interfaces and experience.
• Customize digital marketing messages adhering to Enterprise brand standards, platform best practices and business unit strategies.
• Support automated, multi-touch, targeted journey and digital marketing programs.
• Run tests and experiments to increase conversion rates.
• Collaborate with agency/ies.
• Provide measurable results and ROI. Recommend enhancements to advertising programs based on analysis.
• Verify marketing messaging, vehicles and communication strategies as a result of ROI analysis, competitive intelligence, research or business need.
• Effectively adhere to budgets and invoice processes.
• Assist with data integration with internal and third-party databases to support campaign goals.
• Monitor trends in paid digital advertising tools and applications and appropriately apply that knowledge to effectively increase ROI while experimenting with new and alternative ways to leverage paid activities.
• Ability to analyze various courses of action and make recommendations.

Skills and qualifications

• Bachelor’s degree in marketing
• 2+ years of paid advertising experience supporting multiple ad platforms with an emphasis on measurable results.
• Demonstrated track record of creating and managing campaigns that deliver consistent growth and ROI.
• Working knowledge of reporting tools such as PowerBI, Google DataStudio, Google Tag Manager, Google Analytics and Heatmapping tools.
• Proficient in Ad Managers and DSP technology.
• Familiarity with tracking pixels, UTM tagging and conversion tracking setups.
• Good organizational skills and a focus on accuracy.
• Effective communication and a willingness to work with others.
• Basic understanding of data analysis to support decisions.

Pay and benefits

• Medical, dental and vision insurance.
• Company paid life insurance.
• 401(k) savings plan with company match.
• Paid time off and paid holidays.
• Results-based incentive pay program where you can earn above and beyond your base pay.
• Tuition reimbursement.
• See full list of marketing benefits.

Schneider's inclusive culture

Our history has taught us that treating everyone with dignity and respect is vital to our ongoing success. We embrace and seek out diversity that is inclusive of thought, race, ethnicity, national origin, sex, gender, gender expression, age, religion, sexual orientation, ability, medical condition, veteran or military status, experience and background. This diversity and openness ensures all associates have equal access to opportunities and resources to contribute fully to the organization's success, and it fuels innovation, improves strategic thinking and cultivates leadership. Any applicant may request a reasonable accommodation to complete a job application, pre-employment testing, or job interview or to otherwise participate in the hiring process consistent with the Americans with Disabilities Act (ADA) by contacting their Recruiter, Human Resources Business Partner, and/or Human Resources Leave Administration.