Digital Marketing Coordinator — Data-Driven Campaigns

Gondola; Green Bay (WI); On-site; USD 45,000 - 70,000; Full time

Job summary

Green Bay Packers is seeking a Digital Marketing Coordinator to optimize the club's digital strategy and outbound campaigns. You will lead campaign processes, implement personalized content, and use analytics to improve fan engagement.

The role requires 3–5 years in Email/Digital/Direct Marketing, strong SQL/R Studio knowledge, and experience with Tableau and Adobe tools. On-site work in Green Bay, with travel as needed.

Qualifications

• Bachelor’s degree in Marketing or related field preferred.
• 3-5 years of experience in Email Marketing, Digital Marketing or Direct Marketing.
• Strong quantitative and analytical skills with email operations and deliverability knowledge.
• Experience with data privacy practices and CAN-SPAM laws is expected.
• Excellent written and verbal communication, project and vendor management skills.

Responsibilities

• Lead and optimize the marketing campaign process across outbound channels.
• Develop personalized campaigns using machine learning and predictive modeling.
• Improve fan journeys with analytics and automation tools to boost engagement.
• Plan, execute and measure A/B and multivariate tests.
• Produce reporting on campaigns, segments and performance trends.

Skills

Email Marketing

Digital Marketing

Direct Marketing

Analytics

SQL

R Studio

Tableau

Adobe Analytics

A/B Testing

Personalization

Education

Bachelor’s degree in Marketing or related field

Tools

HTML

CSS

SQL

R Studio

Tableau

Adobe Experience Platform

Adobe Analytics

Epsilon

Attentive

Job description

Green Bay Packers is seeking a Digital Marketing Coordinator to optimize the club's digital strategy and outbound campaigns. You will lead campaign processes, implement personalized content, and use analytics to improve fan engagement.

The role requires 3–5 years in Email/Digital/Direct Marketing, strong SQL/R Studio knowledge, and experience with Tableau and Adobe tools. On-site work in Green Bay, with travel as needed.