Marketing Automation & Campaign Orchestration Specialist

Schneider National, Inc.; Green Bay (WI); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical, dental and vision insurance.

401(k) savings plan with company match

Paid time off and paid holidays.

Results-based incentive pay program

Job summary

Schneider National, Inc. in Green Bay seeks a Marketing Technology Specialist II to manage and optimize automated marketing campaigns across channels, and to align marketing tech with business goals.

You’ll bridge strategy, operations, technology and analytics to ensure campaigns and platforms deliver measurable impact. Key duties include building and deploying campaigns, guiding segmentation and data governance, translating requirements into technical solutions, and maintaining technical docs

Qualifications

• Bachelor’s degree in marketing or related field.
• 2+ years of marketing automation experience.
• Experience administering marketing automation and CMS platforms.
• Strong knowledge of HTML and digital tracking methodologies.
• Working knowledge of reporting tools, such as PowerBI, Looker Studio, Google Tag Manager and Google Analytics.
• Strong written and verbal communication skills.

Responsibilities

• Build, test and deploy automated marketing campaigns, campaign components (such as HTML emails) and customer journeys across multiple channels.
• Support audience segmentation, nurturing programs, data governance and privacy requirements.
• Partner with stakeholders and collaborate with agencies to translate business requirements into technical solutions.
• Develop and maintain technical documentation for segmentation, orchestration and platform configurations.
• Identify opportunities to improve marketing workflows, automation and operational efficiency.
• Ensure proper campaign tracking, tagging and measurement across channels.
• Troubleshoot campaign execution and system-related issues.
• Support attribution modeling, email/SMS deliverability and customer journey analysis.
• Monitor marketing and campaign data quality, key performance indicators, campaign performance metrics and compliance across systems.
• Champion change management and user adoption of new tools and processes.
• Stay informed on industry trends, platform enhancements and future technology opportunities that support business growth.

Skills

Marketing automation

CMS platforms

HTML

Digital analytics

PowerBI

Looker Studio

Google Tag Manager

Google Analytics

Communication skills

Education

Bachelor's degree in marketing or related field

Tools

PowerBI

Looker Studio

Google Tag Manager

Google Analytics

Job description

Schneider National, Inc. in Green Bay seeks a Marketing Technology Specialist II to manage and optimize automated marketing campaigns across channels, and to align marketing tech with business goals.

You’ll bridge strategy, operations, technology and analytics to ensure campaigns and platforms deliver measurable impact. Key duties include building and deploying campaigns, guiding segmentation and data governance, translating requirements into technical solutions, and maintaining technical docs