Hybrid Marketing Automation & Analytics Specialist II

Schneider; Green Bay (WI); Ibrido; USD 70.000 - 100.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical, dental and vision insurance

Company paid life insurance

401(k) savings plan with company match

Paid time off and paid holidays

Results-based incentive pay program

Descrizione del lavoro

Schneider is seeking a Marketing Technology Specialist in Green Bay to manage, optimize and execute integrated marketing initiatives across multiple channels within the marketing technology ecosystem. The Marketing Technology Analyst will act as the bridge between marketing strategy, operations, technology and analytics to ensure marketing platforms, automation processes and campaign orchestrations effectively support business objectives.

Hybrid work model in Green Bay and full-time schedule.

Competenze

• Bachelor’s degree in marketing or related field.
• 2+ years of marketing automation experience.
• Experience administering marketing automation and CMS platforms.
• Strong knowledge of HTML and digital tracking methodologies.
• Working knowledge of reporting tools such as PowerBI, Looker Studio, Google Tag Manager and Google Analytics.
• Strong written and verbal communication skills.

Mansioni

• Build, test and deploy automated marketing campaigns across multiple channels.
• Support audience segmentation, nurturing programs, data governance and privacy requirements.
• Collaborate with stakeholders and agencies to translate business requirements into technical solutions.
• Develop and maintain technical documentation for segmentation, orchestration and platform configurations.
• Identify opportunities to improve marketing workflows, automation and operational efficiency.
• Ensure proper campaign tracking, tagging and measurement across channels.
• Troubleshoot campaign execution and system-related issues.
• Support attribution modeling, email/SMS deliverability and customer journey analysis.
• Monitor marketing and campaign data quality, KPIs and campaign performance across systems.
• Champion change management and user adoption of new tools and processes.
• Stay informed on industry trends, platform enhancements and future technology opportunities.

Conoscenze

HTML

Digital tracking

Marketing automation

CMS platforms

Communication skills

Formazione

Bachelor’s degree in marketing or related field

Strumenti

PowerBI

Looker Studio

Google Tag Manager

Google Analytics

Descrizione del lavoro

Schneider is seeking a Marketing Technology Specialist in Green Bay to manage, optimize and execute integrated marketing initiatives across multiple channels within the marketing technology ecosystem. The Marketing Technology Analyst will act as the bridge between marketing strategy, operations, technology and analytics to ensure marketing platforms, automation processes and campaign orchestrations effectively support business objectives.

Hybrid work model in Green Bay and full-time schedule.