Growth-Driven Digital Marketing Strategist

Zimmer Radio and Marketing Group; Columbia Township (MO); On-site; USD 50,000 - 70,000; Full time

Job summary

Zimmer Communications is seeking a digital marketing analyst to join our digital marketing team. You will monitor, collect and analyze campaign data, optimize digital campaign performance, create client presentations and communicate with the sales and marketing team on digital campaigns.

The ideal candidate should be analytical, detail oriented and able to communicate clearly within a team. Experience with Google Ads, Google Analytics and digital media across SEM, display and video is preferred.

Qualifications

• 2 years in digital marketing or equivalent experience.
• Google Ads Certification and GA IQ familiarity.
• Understanding of digital marketing metrics and performance analysis.
• Experience managing Google Ads search campaigns.
• Working knowledge of Google Analytics.
• Knowledge of targeted display, video and streaming TV advertising.
• Excellent relationship building, customer service and negotiation skills.
• College degree preferred.
• Passionate about new and emerging marketing technology.
• Sales driven, marketing minded.

Responsibilities

• Manage B2B digital sales current and new accounts.
• Oversee digital campaigns across SEM, Display, Video, Remarketing and Connected TV.
• Join sales team on client meetings to help close digital accounts.
• Own digital marketing strategies to hit client goals.
• Development of digital strategies with internal team to hit revenue goals.
• Monitor and adjust digital campaigns weekly to achieve client goals.
• Work with leadership team to innovate and grow the digital department.
• Meet with sales staff regularly to provide support and feedback on digital platforms.
• Conduct monthly meetings with current digital clients to review analytics and pacing to client goals and objectives.
• Execute digital training for sales management, account executives and other team members.
• Continue to grow the digital department and revenue with new technology and capabilities to maintain a competitive advantage in the market for Zimmer Communications.

Skills

Analytical thinking

Communication skills

Team collaboration

Sales minded

Goal oriented

Education

College degree preferred

Tools

Google Ads Certification

GAIQ

GA4 familiarity

Google Analytics

Job description

Zimmer Communications is seeking a digital marketing analyst to join our digital marketing team. You will monitor, collect and analyze campaign data, optimize digital campaign performance, create client presentations and communicate with the sales and marketing team on digital campaigns.

The ideal candidate should be analytical, detail oriented and able to communicate clearly within a team. Experience with Google Ads, Google Analytics and digital media across SEM, display and video is preferred.