Growth Marketing Manager: Subscriptions & Audience

Lever, Inc.; Nashville (TN); On-site; USD 120,000 - 160,000; Full time

Job summary

Daily Wire is seeking a growth-focused Marketing Manager, News, to lead audience development, traffic acquisition, and subscription conversion for DailyWire.com news content. You will own the full user journey from discovery to engagement to paid conversion, and develop data-driven strategies across SEO, social, and distribution channels while partnering with editorial, product, and growth teams.

This high-ownership role requires a deep understanding of digital publishing, the ability to scale

Qualifications

• 7-10+ years of experience in marketing, communications, journalism, or related field.
• Experience in digital publishing, audience development, or growth marketing for news or media organizations preferred.
• Proven track record in driving traffic growth and subscription conversion through data-driven strategies.
• Strong understanding of SEO, content distribution, and platform dynamics including Google Discover.
• Experience testing and optimizing paywalls, user flows, and conversion strategies.
• Ability to analyze data and translate insights into actionable growth initiatives.
• Strong ownership mindset with ability to execute strategies independently.
• Excellent communication, organization, and cross-functional collaboration skills.

Responsibilities

• Lead traffic growth and audience acquisition across search, social, referral, and emerging platforms.
• Own the full funnel from first click through subscription conversion, optimizing engagement and retention.
• Develop and optimize paywall strategies, messaging, and user flows to increase conversions.
• Analyze performance across traffic, engagement, and conversion metrics to inform strategy.
• Build and manage distribution strategies across search engines, news aggregators, and social platforms.
• Partner with editorial teams to optimize headlines, packaging, timing, and content distribution.
• Drive experimentation across channels, messaging, and user experiences to improve performance.
• Identify and scale growth opportunities such as Google Discover and algorithm-driven platforms.
• Manage cross-functional initiatives, timelines, and execution across teams.

Job description

Daily Wire is seeking a growth-focused Marketing Manager, News, to lead audience development, traffic acquisition, and subscription conversion for DailyWire.com news content. You will own the full user journey from discovery to engagement to paid conversion, and develop data-driven strategies across SEO, social, and distribution channels while partnering with editorial, product, and growth teams.

This high-ownership role requires a deep understanding of digital publishing, the ability to scale