Growth Marketing Manager — DTC & Partnerships

HealthCare; United States; On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical coverage with PPO and HSA

Company funded HSA contributions

Dental and vision coverage

401(k) with company match

Paid time off and holidays

Parental and pregnancy leave

Life and AD&D insurance

Employee Assistance Program

Employee discounts

Job summary

Healthcare.com is seeking a Growth Marketing Manager to drive Pivot Health’s D2C growth across paid, organic, email, and phone channels. You will own channel strategy, testing, attribution, and partner relationships to deliver enrollments and margins.

You will collaborate with Finance, Analytics, and cross-functional teams to forecast spend, optimize campaigns, and scale high-performing sources. This role emphasizes growth outcomes over activity.

Qualifications

• 5+ years of growth marketing across multiple acquisition channels.
• Proven track record taking a channel from unproven to traction.
• Strong experience managing budgets and hitting CPA/ROAS/CAC targets.
• Deep analytical skills with data, attribution, and funnel metrics.
• Experience directing agencies and contractors to outcomes.
• Experience building partnerships or affiliates.
• Fluency with Google Ads, Microsoft Ads, Meta and GA4.
• Ability to work with data and engineering on measurement problems.
• Self-starter building programs from the ground up.
• Excellent communicator and collaborator.

Responsibilities

• Own paid search and paid social performance, set targets, allocate budget, drive ROI.
• Manage budgets across channels; reallocate to best sources.
• Direct campaign/keyword/audience/landing page strategy with test-driven decisions.
• Forecast spend, model unit economics, hit blended CAC targets.
• Own conversion/revenue signal across all channels and partners.
• Coordinate tracking work including offline conversions and call attribution.
• Reconcile platform data with internal records and resolve differences.

Skills

Growth marketing

Paid search

Paid social

Analytics

Google Ads

Microsoft Ads

Meta Ads

Invoca

Call tracking

Affiliate partnerships

Tools

Google Ads

Microsoft Ads

Meta Ads

GA4

Invoca

Job description

Healthcare.com is seeking a Growth Marketing Manager to drive Pivot Health’s D2C growth across paid, organic, email, and phone channels. You will own channel strategy, testing, attribution, and partner relationships to deliver enrollments and margins.

You will collaborate with Finance, Analytics, and cross-functional teams to forecast spend, optimize campaigns, and scale high-performing sources. This role emphasizes growth outcomes over activity.