Director Growth Digital Marketing Customer Acquisition Retention

BluZinc; United States; Remote; USD 135,000 - 165,000; Full time

Job summary

An innovative health and wellness brand is seeking a Digital Marketing Growth Director to spearhead their growth marketing efforts. This role offers the opportunity to lead a full-funnel strategy, focusing on customer acquisition and retention across various digital channels. If you have a proven track record in scaling high-growth brands and a passion for health and wellness, this is your chance to make a significant impact. Join a forward-thinking company dedicated to transforming the industry while maintaining authenticity and trust with consumers. Your expertise will drive the brand's growth and success in the competitive market.

Qualifications

• Proven experience in D2C/B2C growth marketing with a focus on digital channels.
• Expertise in customer acquisition, retention, and lifetime value.

Responsibilities

• Own and optimize key digital marketing channels for customer acquisition.
• Create growth strategies to increase ROAS and customer lifetime value.

Skills

D2C Growth Marketing

B2C Marketing

Paid Ads

Web Conversion

E-commerce

Social Media Marketing

Email CRM

Education

Degree

MBA

Job description

Digital Marketing Growth Director D2C B2C

New York, United States | Posted on 03/03/2025

• Salary & Package: Circa $150K base + bonus + benefits
• Date Opened: 03/03/2025
• Job Type: Permanent
• Skills Required: D2C Supplements Growth Marketing
• Education/Qualifications: Degree or MBA
• Category: Marketing
• Right to Work in Country: USA Citizen
• City: New York
• State/Province: New York
• Country: United States

About Us

Advisory, Executive Search, Senior Appointments, Interim Management Consultants

Job Description

Director of Growth Marketing, remote USA based job opening. Help build the future of health and wellness in an independent consumer brand with global reach. Are you a proven D2C/B2C digital marketplace expert in growth marketing, with examples of success in Paid Ads, Web, eCommerce, Social, and Email? Have you helped spotlight companies scale rapidly while maintaining brand authenticity and consumer trust?

This is your chance to lead and execute a full-funnel growth marketing strategy for an innovative health and nutritional supplements brand that’s on a mission to grow from small to medium size over the next 3-5+ years - while staying true to its organic, natural, and low-intervention approach from Seed to Shelf to Prevention or Cure.

Why You?

• You’ve worked at a spotlight company – at least one for 3-5+ years (or two/three in the last 7-20 years).
• You’ve successfully scaled high-growth brands—driving revenue, profitability, and brand equity through best-in-class digital marketing strategies.
• You’re an expert in customer acquisition, retention, and lifetime value across Paid Ads, Performance Media, Web Conversion, DTC E-commerce, Social, and Email CRM.
• You thrive in entrepreneurial, fast-paced environments where your strategies directly impact growth.
• You understand health and wellness consumers, especially women, their mindset, purchasing behavior, and the importance of trust and credibility in natural supplements.

Your Impact

• Own and optimize all key digital marketing channels to scale customer acquisition & retention.
• Create & lead growth strategies that increase ROAS, CAC efficiency, and customer lifetime value.
• Innovate & experiment—A/B testing, creative messaging, conversion rate optimization, and funnel building.
• Collaborate with a world-class leadership team and drive the brand’s transformation in the next phase of growth.

Ready to Lead, Do & Scale?

If you’re a spotlight-caliber growth marketing professional ready to make a real impact in the health and wellness space, we want to hear from you.