Head of Performance Marketing

BrainWorks; United States; Sur place; USD 180 000 - 240 000; Plein temps

Résumé du poste

BrainWorks is seeking a hands-on Head of Performance Marketing to scale B2C customer acquisition and optimize the full consumer funnel. The role demands strong analytical skills and experience in digital commerce, subscription models, and CRM-driven lifecycle marketing.

You will lead cross-functional initiatives, partner with external agencies, and build internal capabilities to accelerate growth while balancing unit economics and long-term value.

Qualifications

• 8–15+ years in performance or growth marketing within high-growth B2C businesses.
• Experience with telehealth or digital health is strongly preferred.
• Proven ability to scale customer acquisition while managing CAC, LTV, and ROAS.

Responsabilités

• Own the full consumer journey from lead to purchase and retention.
• Optimize marketing spend, conversion, and retention across channels.
• Lead go-to-market strategies for new offerings and categories.
• Partner with an agency while building internal marketing capabilities.

Connaissances

Performance marketing

Growth marketing

Data-driven decisions

Cross-functional leadership

Customer acquisition

Outils

CRM

Marketing automation

Attribution analytics

Description du poste

Our client is a rapidly growing, private equity-backed direct-to-consumer telemedicine platform redefining personalized healthcare through subscription-based care. With strong recurring revenue, retention and a proven digital acquisition model, the company has established a scalable foundation for continued growth.

As the organization enters its next phase of expansion, it is investing in a highly analytical Head of Performance Marketing to scale its B2C customer acquisition strategy, optimize performance across the full consumer funnel, and identify new channels and opportunities to efficiently accelerate growth.

The position is designed for a hands-on operator who understands how to efficiently acquire and retain customers in a digitally native healthcare model and who can lead go-to-market strategy for new offerings. Our client has built a strong foundation through disciplined digital acquisition and a vertically integrated care model and is now focused on expanding its total addressable market through new categories.

This leader will own the full consumer journey from lead generation through consultation and purchase, improving efficiency across marketing spend, conversion and retention. The role will partner closely with the company’s agency of record while building internal marketing capabilities and strengthening the commercial infrastructure needed to support continued growth.

The Candidate

Experience and Professional Qualifications

• 8–15+ years of experience in performance marketing, growth marketing, digital commerce or commercial leadership roles within high-growth B2C and direct-to-consumer businesses
• Experience within telehealth, digital health, digital pharmacy, consumer healthcare, subscription businesses or other high-growth DTC environments strongly preferred
• Demonstrated success scaling customer acquisition while managing core unit economics including CAC, LTV, conversion and marketing efficiency
• Proven experience owning and optimizing full-funnel consumer growth across lead generation, consultation, conversion and purchase
• Experience operating within consultation-driven or appointment-based conversion models, ideally blending digital acquisition with inside sales or telehealth workflows
• Experience scaling subscription-based businesses with a strong understanding of retention, lifecycle marketing and long-term customer value
• Experience launching new products, services or categories with clearly defined go-to-market strategies
• Experience building or scaling CRM, marketing automation, attribution and performance reporting infrastructure
• Experience effectively managing external agency partners while building and strengthening internal marketing capabilities
• Exposure to broader commercial strategy including pricing, packaging, monetization and expansion into new product categories
• Experience operating in founder-led or high-growth environments where leaders are expected to take broad ownership and operate with a high degree of autonomy

Skills and Competencies

• Strong commercial judgment with the ability to balance growth velocity with sustainable unit economics
• Highly analytical mindset with the ability to translate complex data into clear decisions and actionable growth strategies
• Deep understanding of performance marketing economics including CAC, LTV, conversion, ROAS and marketing efficiency
• Strong understanding of the B2C customer journey and the relationship between acquisition, conversion, retention and long-term customer value
• Ability to operate comfortably within complex, fast-moving environments and drive clarity in ambiguous situations
• Strong prioritization skills with a bias toward execution and measurable outcomes
• Strategic thinker who can balance long-term growth strategy with hands-on operational leadership
• Operational mindset with comfort building scalable processes, systems and workflows
• Strong cross-functional leadership skills with the ability to influence product, technology, analytics and operations partners
• Effective communicator with the ability to translate performance insights into clear business narratives for senior stakeholders
• Collaborative leadership style with the ability to lead through influence in lean, high-growth organizations