Growth Lead — User Acquisition & Product Strategy

Fabulous; United States; Remote; USD 120.000 - 160.000; Vollzeit

Zusammenfassung

Fabulous is seeking a Senior User Acquisition Manager in the United States to own growth across core products. This role goes beyond campaign execution, defining UA strategy, driving profitable growth, and shaping product experience with Product, Data, and Engineering teams.

You will lead web and web-to-app acquisition, optimize funnels, onboarding, and monetization, and connect performance marketing with product thinking to unlock new growth opportunities.

Qualifikationen

• 5+ years in user acquisition and growth for subscription-based or high-scale products.
• Proven ownership of performance for a product or business line, not just campaigns.
• Strong understanding of web and web-to-app funnels, paywalls, and subscription models.
• Experience working cross-functionally with product and engineering, influencing roadmaps with data.

Aufgaben

• Own UA performance end-to-end for assigned products, including strategy, execution, and scaling across web and web-to-app funnels.
• Drive profitable growth, optimizing toward long-term metrics (LTV, D30/D120 ROAS).
• Partner with Product Growth & Creative to identify growth opportunities across onboarding, pricing, and user experience.
• Design and execute testing strategies across channels, creatives, funnels, and pricing models.
• Scale key channels (Meta, Google, and other platforms) and explore new acquisition channels.
• Lead creative strategy with in-house teams and maintain testing velocity.
• Improve tracking, attribution, and data quality with Data and Engineering on initiatives like CAPI and event mapping.
• Deliver cross-functional projects such as new market launches or funnel iterations.

Kenntnisse

User acquisition

Growth

Data-driven

Cross-functional

Performance marketing

Tools

Amplitude

Looker

BI platforms

Jobbeschreibung

Fabulous is seeking a Senior User Acquisition Manager in the United States to own growth across core products. This role goes beyond campaign execution, defining UA strategy, driving profitable growth, and shaping product experience with Product, Data, and Engineering teams.

You will lead web and web-to-app acquisition, optimize funnels, onboarding, and monetization, and connect performance marketing with product thinking to unlock new growth opportunities.