Head of User Acquisition & Growth — Mobile UA Expert

Datacontroller Toogeza Ltd.; United States; À distance; USD 180 000 - 300 000; Plein temps

Résumé du poste

toogeza, a Ukrainian recruiting partner, is seeking an experienced VP of User Acquisition to join one of its clients and lead growth across paid and organic channels. You will define the vision, set the strategy, and ensure scalable performance in a fast-moving tech environment.

You’ll own an 8-figure UA budget, align with Product and Finance, and lead a high-performing team of 20 specialists. Expect to optimize funnels, improve LTV:CAC, ASO, re-engagement, and cross-channel experimentation to

Qualifications

• 8+ years in digital marketing / user acquisition for mobile apps
• 2+ years in leadership roles
• Deep expertise in mobile UA landscape and attribution

Responsabilités

• Define the vision and strategy for UA
• Lead paid and organic UA across platforms (App Store, Google Play, Meta, Snapchat, TikTok)
• Own an 8-figure UA budget and drive growth while balancing LTV:CAC
• Oversee reporting and analytics for UA and marketing performance
• Build and run test plans and experimentation across UA initiatives
• Optimize and report campaign performance across ad networks
• Drive growth in ASO, re-engagement, and other organic levers
• Lead the team in designing and improving internal UA tools and processes
• Work with Product teams to maximize funnel value from each channel
• Partner with Finance, Legal, People to support growth plans
• Manage external partners and creative teams for high-performing assets
• Lead and grow a team of 20 specialists across Paid and Organic UA

Connaissances

Digital marketing

Mobile UA landscape

Analytics & attribution

Leadership

Budget management

Stakeholder management

Cross-functional collaboration

Outils

Looker

Excel

Description du poste

toogeza, a Ukrainian recruiting partner, is seeking an experienced VP of User Acquisition to join one of its clients and lead growth across paid and organic channels. You will define the vision, set the strategy, and ensure scalable performance in a fast-moving tech environment.

You’ll own an 8-figure UA budget, align with Product and Finance, and lead a high-performing team of 20 specialists. Expect to optimize funnels, improve LTV:CAC, ASO, re-engagement, and cross-channel experimentation to