Senior Growth Manager, User Acquisition

Fanatics Inc.; New York (NY); On-site; USD 170,000 - 210,000; Full time

Job summary

Fanatics Inc. in New York is seeking a strategic, performance-driven Senior Manager of User Acquisition to lead growth across Fanatics Live, Fanatics Collect and Topps.com.

You will shape acquisition strategy, manage multi-channel budgets, and drive revenue growth with data-driven rigor in a fast-paced environment. You will own experimentation, partner with Data/Analytics, collaborate across Product, Creative, Finance, Engineering and Commercial teams, recruit and mentor a high-performing growth

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• MBA is a plus.

Responsibilities

• Lead the end-to-end user acquisition strategy across paid media, affiliates, programmatic, and other emerging channels.
• Own and manage a multi-million dollar acquisition budget with full accountability for CAC, ROI, LTV.
• Drive a culture of experimentation across acquisition channels, funnel optimization, creative strategy, and audience segmentation.
• Partner with Data and Analytics to develop reporting infrastructure, surface insights, and refine performance KPIs.
• Collaborate cross-functionally with Product, Creative, Finance, Engineering, and Commercial teams to align on growth priorities and launches.
• Recruit, manage, and mentor a high-performing team of growth marketers and channel specialists.
• Present acquisition performance, forecasts, and strategic insights to executive leadership and stakeholders.
• Stay on the pulse of marketing trends, emerging platforms, attribution changes, and AI/ML-driven growth solutions.

Skills

Growth marketing

Leadership

Analytics

Communication

Sports tech familiarity

Education

Bachelor's degree in Marketing

MBA

Tools

Google Ads

Meta Ads

TikTok Ads

DSPs

SQL

BI dashboards

Job description

Fanatics Inc. in New York is seeking a strategic, performance-driven Senior Manager of User Acquisition to lead growth across Fanatics Live, Fanatics Collect and Topps.com.

You will shape acquisition strategy, manage multi-channel budgets, and drive revenue growth with data-driven rigor in a fast-paced environment. You will own experimentation, partner with Data/Analytics, collaborate across Product, Creative, Finance, Engineering and Commercial teams, recruit and mentor a high-performing growth