Associate Director, Retention & Loyalty

Dr. Squatch; California; Hybrid; USD 170,000 - 188,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k with Squatch match

PTO

Healthy snacks

Job summary

Dr. Squatch is seeking an Associate Director of Retention & Loyalty to lead the health and growth of our direct-to-consumer customer base.

You will own subscription, loyalty, and lifecycle marketing as integrated levers to boost retention, LTV, and long-term revenue. You will be a strategic, analytically-driven leader, reporting to the Chief Digital Officer and managing a team of five across lifecycle, subscription, and loyalty functions in a hybrid role based in Marina Del Rey, CA.

Qualifications

• 8+ years in a high-performance environment (consulting, DTC ecommerce, consumer brand, or tech).
• Retention or subscription experience strongly preferred.
• Data-driven with ability to build models and translate data to strategy.
• Proven people manager who develops teams and drives results.
• Strategic thinker who communicates clearly to executives.
• Fluent with AI tools and able to integrate them into team workflows.
• Experience with DTC subscription, loyalty programs, and lifecycle tools is a plus.

Responsibilities

• Own the retention strategy for DTC business, aligning subscription, loyalty, and lifecycle marketing to maximize retention and LTV.
• Lead revamp of subscription and loyalty programs with Product and Growth teams.
• Oversee lifecycle marketing across email, SMS, and direct mail with a high-performing team.
• Own retention P&L, set targets, track performance, and report to finance/executive leadership.
• Partner with the Chief Digital Officer to synthesize data, insights, and trends into actionable recommendations.
• Build and develop a team of five, fostering rigor, ownership, and continuous improvement.
• Manage vendor relationships with Klaviyo, Recharge, Postscript, Postpilot, etc.

Skills

Retention strategy

Lifecycle marketing

Data-driven

People management

Looker BI tools

AI tools (Claude/ChatGPT)

DTC subscription

Klaviyo/Postscript/Recharge

Strategic communication

Tools

Klaviyo

Postscript

Recharge

Postpilot

Looker

Job description

Why We Exist and What We Do

At Dr. Squatch (www.drsquatch.com), we’re raising the bar on men’s personal care with our line of natural, high-performance products. We’re on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified BCorp in 2023. Weare looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!

About the Role:

Dr. Squatch is looking for an Associate Director of Retention & Loyalty to lead one of the most critical functions in our DTC business. This is a senior strategic role responsible for the health and growth of our customer base, owning subscription, loyalty, and lifecycle marketing as integrated levers to drive retention, LTV, and long-term revenue.

We’re looking for a strategic, analytically-driven leader, someone who thinks in frameworks, is deeply comfortable with data, and can operate at both the strategic and executional level. This role reports to the Chief Digital Officer and manages a team of five, including lifecycle, subscription, and loyalty functions.

This is a full-time, hybrid role based in Marina Del Rey, CA.

The anticipated base compensation range for this role will be $170,000 to $188,000. Compensation will be commensurate with the candidate’s experience and local market rates.

What You’ll Do:

• Own the retention strategy for Dr. Squatch’s DTC business — defining how subscription, loyalty, and lifecycle marketing work together to maximize customer retention and LTV
• Lead the ongoing revamp of our subscription and loyalty programs — defining the experience, value proposition, and roadmap in close partnership with Digital Product and Growth
• Oversee lifecycle marketing across email, SMS, and direct mail — setting strategic direction, prioritizing the roadmap, and managing a high-performing team to execute
• Own the retention P&L — setting annual targets, tracking performance against plan, and providing regular updates to finance and executive leadership
• Serve as a strategic thought partner to the Chief Digital Officer — synthesizing performance data, customer insights, and market trends into clear recommendations and business cases
• Build and develop a team of five, fostering a culture of analytical rigor, ownership, and continuous improvement
• Manage key vendor relationships across retention and lifecycle platforms (Klaviyo, Postscript, Recharge, Postpilot, and others) to ensure the business is getting maximum value

About You:

• 8+ years of experience in a high-performance environment — management consulting, DTC ecommerce, consumer brand, or tech; prior retention or subscription experience strongly preferred
• Deeply analytical — you build models, interpret complex data sets, and translate findings into strategy; experience with Looker or similar BI tools a plus
• Strategic thinker and clear communicator — you can synthesize ambiguous problems into structured recommendations and present confidently to executive audiences
• Proven people manager who develops strong teams and drives results through others
• Fluent with AI tools (Claude, ChatGPT, or similar) and comfortable integrating them into how you and your team work
• Entrepreneurial and ownership-oriented — you set direction without being told to, and you hold yourself and your team accountable to outcomes
• Experience with DTC subscription, loyalty programs, and Lifecycle tools - Klaviyo, Recharge, or Postscript - is a plus

#LI-TC1 #LI-FULLTIME #LI-HYBRID

Who We Are:

Our core values come naturally and make us a better, more whole, and unique team. We are Bold & Innovative - we are creative, rethink how things are done, and find a way. We Play to Win - we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are Team Squatch - we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.

We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!

For Applicants with Disabilities. Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we’ll do our very best to adjust as needed.

For Information regarding Data Privacy , please review https://privacy.drsquatch.com/.

Unsolicited Resume Policy. Dr. Squatch ("DRSQ") employs an internal Talent Acquisition department. Exceptionally, DRSQ may choose to supplement that internal team with support from temporary staffing agencies, placement services, and/or recruiting agencies ("Agency"). Agencies are hereby specifically directed NOT to contact DRSQ employees directly in an attempt to present candidates. DRSQ’s Talent Acquisition team is responsible for all candidate presentations to our hiring managers.

To protect the interests of all parties, Dr. Squatch will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to DRSQ, including unsolicited resumes sent to DRSQ email address or mailing address, directly to DRSQ employees, or to DRSQ’s resume database will be considered property of Dr. Squatch.

DRSQ will not pay a placement, service or other fee for any placement resulting from the receipt of an unsolicited resume. This also includes partial resumes, LinkedIn profiles, general candidate profiles, and/or candidate details or information. DRSQ will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees.

DRSQ’s Talent Acquisition team must provide advance written approval to an Agency to submit resumes and/or profiles for a specific job-opening, and the approval must be in conjunction with a valid fully executed staffing, placement or other service agreement. DRSQ will not pay a fee to any Agency that does not have a fully executed agreement in place prior to submission, receipt and placement of candidates.