Growth Lead: Data-Driven Onboarding & Paid Media

Parallel Web Systems; San Francisco (CA); On-site; USD 150,000 - 250,000; Full time

Benefits offered by this job

Competitive salary

Generous equity

Visa sponsorships

401K plans

Daily lunch & office snacks

Dinner at the office

Unlimited vacation

Caltrain pass reimbursement

Job summary

Parallel Web Systems is seeking the first dedicated growth hire to own our growth motion. You will run experiments across the funnel, test the marketing site, optimize signup-to-activation, and manage paid channels while collaborating with marketing, design, and product on activation and onboarding data.

You think in conversion rates, cohorts, and statistical significance; you’ve shipped on live sites, handled paid spend with CAC awareness, and prefer small, fast changes over large redesigns.

Qualifications

• A/B tests on a live marketing site.
• Shipped changes to a PLG onboarding flow based on funnel data.
• Managed paid spend and understood CAC and payback period.

Responsibilities

• Own growth at Parallel: run experimentation across the funnel, including A/B testing the marketing website and optimizing signup-to-activation flow.
• Instrument what isn’t tracked, read results honestly, and kill what doesn’t move the numbers.
• Work closely with marketing on on-site tests, with design on brand/UX guardrails, and with product on activation and onboarding data.

Skills

A/B testing

Funnel analytics

Data-driven decision making

Growth experimentation

Tools

Google Ads

Tagging & events

Frontend experimentation

Job description

Parallel Web Systems is seeking the first dedicated growth hire to own our growth motion. You will run experiments across the funnel, test the marketing site, optimize signup-to-activation, and manage paid channels while collaborating with marketing, design, and product on activation and onboarding data.

You think in conversion rates, cohorts, and statistical significance; you’ve shipped on live sites, handled paid spend with CAC awareness, and prefer small, fast changes over large redesigns.