Growth Lead

Sol; United States; Remote; USD 90,000 - 170,000; Full time

Benefits offered by this job

Competitive salary

Meaningful equity

Job summary

Sol is seeking a hands-on Growth Lead to turn traction into a scalable, profitable subscription engine. You will own consumer growth end to end, including paid channels, creator/UGC, and the web-to-app funnel, reporting to the CEO.

In this role you will build a repeatable testing system, ship new ad concepts weekly, and develop dashboards to track spend, CAC, payback and LTV. Collaboration with Product, Design, and Engineering is essential.

Qualifications

• 4–6 years in performance marketing or user acquisition
• Hands-on growth operator with budgets managed and experiments run
• Experience with paid acquisition across Meta and Google; Apple Search Ads and TikTok preferred
• Fluent in English and able to work with EU and US teams

Responsibilities

• Own consumer growth end to end, including paid and creator growth
• Build a repeatable creative testing system and ship ~10 ad concepts weekly
• Launch web-to-app funnel and pricing experiments with paywall
• Build weekly dashboards covering spend, CAC, payback and LTV
• Collaborate with Product, Design and Engineering to identify growth opportunities

Skills

Paid acquisition

Creative testing

Analytics & attribution

English communication

Cross-functional collaboration

Agency management

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Apple Search Ads

GA / analytics platforms

Job description

Europe or Latin America · Remote · Full-time

• Help build the human side of the AI age. As AI becomes more capable, the skills that make us distinctly human - self-awareness, emotional regulation, judgment, empathy, connection, values and purpose - are becoming more important, not less.
• Backed by leading researchers and neuroscientists, Sol is building a global platform to help people develop these human and relational skills.
• Already, more than 1M people use Sol, and we are growing fast. We're now hiring a hands-on Growth Lead to turn that traction into a scalable, profitable subscription growth engine.
• You'll report to the CEO and own consumer growth end to end.

What you'll own

• Paid growth: Paid acquisition across Meta, TikTok, Google Ads and Apple Search Ads. This includes budgets, campaign structure and bringing agency work in-house.
• Creator / social growth: A high-volume creative testing engine (influencer, creator, UGC and AI-assisted ads), judged on subscriptions, not views.
• The funnel from ad to paying subscriber: store pages, web-to-app funnels, onboarding, paywall, trials and pricing, working with Product and Design.
• Measurement: attribution, incrementality and a weekly view of spend, CAC, conversion, payback and LTV.
• Over time: extending the playbook to our B2B2C efforts (Sol for Schools, Sol for Organizations) and building the team.

In your first 6 months you will

• Take ownership of our agency relationships and selectively bring media buying and creative strategy in-house.
• Build a repeatable creative testing system and ship ~10 new ad concepts each week.
• Launch a web-to-app funnel and run our first systematic paywall, trial and pricing experiments
• Build clear weekly dashboards covering spend, acquisition, conversion, revenue, CAC, payback and LTV.
• Help the company consistently hit its payback targets.
• Work closely with Product, Design and Engineering to identify and ship growth opportunities throughout the user journey.

What we’re looking for

• 4-6 years of experience in performance marketing or user acquisition, ideally at a consumer subscription or mobile-app business.
• Most importantly, you are a hands-on consumer growth operator. You've personally operated growth campaigns - not just managed agencies - and can show us examples of budgets you've managed, experiments you've run and the resulting impact on CAC, ROAS or revenue.
• You've personally managed meaningful paid acquisition budgets across Meta and Google, and ideally Apple Search Ads and TikTok.
• You're fluent in subscription economics: CAC, CPI, conversion, attribution, LTV, retention, ROAS and payback.
• You have strong creative instincts and use AI to make, iterate and test more creative, faster.
• You're highly hands-on. You're comfortable opening Ads Manager yourself, writing a landing page, building a spreadsheet or jumping into analytics rather than waiting for someone else to do it.
• You've worked with creators, influencers, affiliates or other performance-oriented acquisition channels - or have a strong desire to build that expertise.
• You communicate exceptionally well in English and can maintain meaningful working-hours overlap with both our European team and the U.S. market.
• You have unusually high ownership. When something isn't working, your instinct is to figure out why and fix it.

Nice to have

• Experience at a consumer subscription, health & wellness, social, education, fintech or AI product.
• Experience scaling a mobile app internationally.
• Experience working in an early-stage or founder-led company.
• Experience building a growth channel from zero rather than simply inheriting one.
• Experience with creator-led growth, B2B demand generation or founder-led sales is a strong plus.

Why Sol

• Build something that matters. We believe Sol has the opportunity to become a category-defining company addressing one of humanity's defining challenges of the AI age.
• Join an experienced founding team. Sol's founders are repeat entrepreneurs and investors who have built, scaled and exited companies at unicorn scale.
• Come in at an unusually interesting stage. More than 1M people already use Sol, but much of the growth engine is still waiting to be built.
• Own the outcome. You'll have direct access to the CEO, substantial autonomy, real budget responsibility and the opportunity to build a function rather than inherit one.
• This is a role for someone who wants their next job to feel more like building a company than managing a marketing channel.
• Location: Europe or LatAm, remote
• Compensation: Competitive salary + meaningful equity, adjusted for experience and location