Conversion Growth Lead

Forager

United States

Remote

USD 120,000 - 180,000

Full time

14 days+

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Benefits offered by this job

Competitive salary

Career growth opportunities

Startup environment

Fast-paced team

Job summary

Forager, a dynamic SaaS startup, seeks a Growth Lead in the United States to drive user acquisition and maximize free-to-paid conversions. You’ll own the conversion funnel, run experiments, and craft personalized messaging to accelerate revenue growth.

The role requires a proven track record in growth marketing, strong analytics, and experience with automation tools and analytics platforms. Collaboration with product/engineering to refine onboarding and onboarding UX will be key.

Qualifications

Proven track record in growth marketing and driving user acquisition.
Experience using data to inform marketing decisions.
Proficiency with marketing automation tools and analytics platforms.
Experience with A/B testing and funnel optimization.
Strong written and verbal communication skills.
SaaS or B2B experience is a plus.

Responsibilities

Develop and execute strategies to convert free users to paid subscriptions.
Identify key conversion points and design targeted campaigns.
Analyze user behavior to improve conversion rates.
Use analytics tools to track KPIs and run experiments.
Design targeted email, in-app messaging, and other campaigns.
Craft personalized offers to resonate with user segments.
Collaborate with product/engineering to optimize onboarding.
Ensure seamless transition from free to paid.
Create marketing content to support conversion efforts (landing pages, blogs, social).
Develop and manage paid campaigns to drive traffic to trial and subscription pages.
Optimize campaigns for conversion and ROI.
Report on acquisition, conversion, and revenue KPIs to leadership.
Stay updated on growth marketing trends in SaaS.