Growth Lead - Build the Category-Defining Growth Engine

Passionfroot; New York (NY); Hybrid; USD 150,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Equity

Health insurance

21 days PTO

Hybrid (New York)

Team off-sites

Job summary

Passionfroot, based in New York, is seeking its first Growth Lead to own the full growth engine from acquisition to activation to expansion. You will shape positioning, channels, and go-to-market motion with direct input from the founders.

You will build a repeatable motion, run experiments, and establish attribution so the team can measure what actually drives growth. This is a rare chance to define a new category and scale at a fast-growing, profitable company.

Qualifications

• Strong growth background in a high-growth B2B SaaS or marketplace startup
• Experience owning growth end-to-end, not just a single channel
• Marketplace or two-sided platform growth experience is a strong plus
• Comfortable turning founder-run processes into scalable systems
• Capable of operating with imperfect data and moving fast

Responsibilities

• Own the full growth engine end-to-end - inbound, outbound, content, social, events, webinars, and partnerships
• Build and scale repeatable growth systems
• Design and run experiments to improve activation and conversion
• Build attribution and reporting so the team knows what's working and why

Skills

Growth strategy

End-to-end growth

Analytics

Communication

Ownership

Fast-paced environment

B2B SaaS experience

Two-sided marketplace growth

Job description

Passionfroot, based in New York, is seeking its first Growth Lead to own the full growth engine from acquisition to activation to expansion. You will shape positioning, channels, and go-to-market motion with direct input from the founders.

You will build a repeatable motion, run experiments, and establish attribution so the team can measure what actually drives growth. This is a rare chance to define a new category and scale at a fast-growing, profitable company.