Growth Lead

Passionfroot; New York (NY); Hybrid; USD 150,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Equity

Health insurance

21 days PTO

Hybrid (New York)

Team off-sites

Job summary

Passionfroot, based in New York, is seeking its first Growth Lead to own the full growth engine from acquisition to activation to expansion. You will shape positioning, channels, and go-to-market motion with direct input from the founders.

You will build a repeatable motion, run experiments, and establish attribution so the team can measure what actually drives growth. This is a rare chance to define a new category and scale at a fast-growing, profitable company.

Qualifications

• Strong growth background in a high-growth B2B SaaS or marketplace startup
• Experience owning growth end-to-end, not just a single channel
• Marketplace or two-sided platform growth experience is a strong plus
• Comfortable turning founder-run processes into scalable systems
• Capable of operating with imperfect data and moving fast

Responsibilities

• Own the full growth engine end-to-end - inbound, outbound, content, social, events, webinars, and partnerships
• Build and scale repeatable growth systems
• Design and run experiments to improve activation and conversion
• Build attribution and reporting so the team knows what's working and why

Skills

Growth strategy

End-to-end growth

Analytics

Communication

Ownership

Fast-paced environment

B2B SaaS experience

Two-sided marketplace growth

Job description

About Passionfroot

Creator-led growth is one of the fastest-growing channels in B2B - we're building the infrastructure behind it.

Passionfroot is the leading platform where modern companies scale creator-led growth, and where top creators manage and monetize brand partnerships.

Our customers are some of the most ambitious, fastest-moving companies in the world - Replit, Figma, Framer, LumaAI, Gamma, Airtable - companies that set the standard for what modern growth looks like. We help them run high-impact creator programs across LinkedIn, YouTube, newsletters, and more.

We're growing 13x in revenue year over year, profitable, and just closed our Series A round! We are backed by leading investors including Insight Partners , Creandum , Supernode and founders and operators from Cursor, Anthropic, n8n and more. We're expanding fast across New York, Europe, and Brazil - and we're just getting started.

This Is a Rare Kind of Role

We're looking for our first Growth Lead - someone who will own the full growth engine, from acquisition to activation to expansion.

Here's what makes this different from most growth roles:

The company you'd be selling. Passionfroot is a genuinely exciting story to tell the market - category-defining product, top-tier VC backing, 13x YoY growth, profitable, and a customer list that reads like a who's who of ambitious tech. Growth here compounds fast.

The category. You won't be optimizing growth for a commodity product. You'd be defining how a new category - creator-led growth - gets adopted by the market, and building the playbook other companies will eventually copy.

The ownership. Own growth end-to-end and have direct input into positioning, channels, and how Passionfroot scales its go-to-market motion.

The access. You'd work directly with the founders. No layers, no bureaucracy - real decisions made fast with the people building the company.

What you'll own

• Own the full growth engine end-to-end - inbound, outbound, content, social, events, webinars, and partnerships - not just a single channel

• Build and scale the systems for a repeatable motion

• Design and run experiments to improve activation and conversion

• Build attribution and reporting so the team knows what's actually working and why

Who we're looking for

• Strong growth background at a high-growth B2B SaaS or marketplace startup

• Experience owning growth end-to-end, not just a single channel

• Marketplace or two-sided platform growth experience is a strong plus - you understand that demand and supply both need active management

• Comfortable taking an ad hoc, founder-run process and turning it into a system others can run, not just layering more channels on top of the chaos

• Comfortable operating with imperfect data and moving fast anyway

• Sharp analytical instincts paired with strong creative/marketing judgment

• Hands-on operator who is happy building from scratch and getting into the weeds early

• Strong communicator who can represent the company credibly and compellingly

• High ownership and ability to operate with speed

Success in this role looks like

• A repeatable, scalable growth engine with clear owners and metrics, replacing what's ad hoc and founder-dependent today

• Inbound pipeline that doesn't go quiet after the first touch

• A systemized retention/expansion motion

• Acquisition costs trending down as efficiency improves

• Clear visibility into what's driving growth and what isn't

• A growth team taking shape around you as the function scales

• Growth strategy tightly aligned with product and GTM priorities

What we offer

• Competitive salary: $150,000 - $180,000 base + equity

• Meaningful equity - you're joining early, and that matters

• 100% health insurance premium coverage

• 21 days PTO

• Flexible hybrid (New York-based)

• Team off-sites - Barcelona, Mallorca, South of France, Berlin

• Latest Apple hardware

Why this role matters

The growth engine you build will define how fast Passionfroot scales into a new category. As our first Growth Lead, you won't just be running campaigns - you'll be shaping how the market discovers and adopts creator-led growth. If you've ever wanted to build a growth function from zero at a breakout company, this is that opportunity.

Passionfroot is an equal opportunity employer. We welcome applications from people of all backgrounds and are committed to a fair and inclusive hiring process.