Growth Lead

Rayda; United States; Remote; USD 90,000 - 180,000; Full time

Job summary

Rayda seeks a growth-focused professional to own the full funnel strategy from acquisition to expansion. You will design and run end-to-end growth experiments, analyse product and user data to identify opportunities and friction, and develop lifecycle campaigns using in-product nudges and upgrade journeys.

Collaboration with Product, Data and Commercial teams will translate insights into scalable growth initiatives.

Qualifications

• 4–7 years in growth, product growth or related role, preferably in B2B SaaS.
• End-to-end growth experiment design and execution.
• Experience with onboarding, activation, conversion and product adoption.
• Experience with self-serve or freemium SaaS growth models.
• Strong data analysis of funnels and user behavior.
• Experience with PostHog and Customer.io or comparable tools.

Responsibilities

• Own and execute growth strategy across the full funnel from acquisition to expansion.
• Design, prioritise and run end to end growth experiments.
• Analyse product and user behaviour data to identify opportunities and friction points.
• Develop and optimise lifecycle campaigns using in product nudges and upgrade journeys.
• Test acquisition and growth channels and scale initiatives with measurable impact.
• Collaborate with Product, Data and Commercial teams to translate insights into growth initiatives.

Skills

Growth strategy

Data analysis

Experiment design

B2B SaaS experience

Tools

PostHog

Customer.io

Job description

About the role

Rayda is a mission driven company focusing on the future of work and sustainability. This role owns Rayda's growth strategy across acquisition, activation, conversion, retention and expansion, and runs end to end growth experiments to identify scalable opportunities.

What you'll do

• Own and execute growth strategy across the full funnel from acquisition to expansion
• Design, prioritise and run end to end growth experiments
• Analyse product and user behaviour data to identify opportunities and friction points
• Develop and optimise lifecycle campaigns using in product nudges and upgrade journeys
• Test acquisition and growth channels and scale initiatives with measurable impact
• Collaborate with Product, Data and Commercial teams to translate insights into growth initiatives

What they're looking for

• 4-7 years of experience in growth, product growth or a related role, preferably in B2B SaaS
• Proven experience designing and executing growth experiments end to end
• Hands on experience with onboarding, activation, conversion and product adoption
• Experience with self serve or freemium SaaS growth models
• Strong data analysis skills and ability to analyse funnels and user behaviour
• Experience with PostHog and Customer.io or comparable tools

For applicants in Nigeria

• Location is listed as Remote; the listing states eligibility as likely, with no explicit country restrictions beyond remote work
• The listing does not specify a timezone requirement
• The listing does not state whether this is contractor or employee or any pay currency
• The listing does not state visa or work-authorization notes