Growth Marketing Specialist

Rayda; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

Rayda is a remote company focusing on growth and demand generation for B2B products, primarily SaaS or technology. This role owns demand generation, multi channel campaigns, lead nurturing, and analytics to drive qualified sales opportunities.

The position emphasizes executing campaigns that contribute to a healthy sales pipeline, identifying target segments and geographies, and collaborating with Sales to improve qualification while maintaining CRM dashboards.

Qualifications

• Demonstrated growth marketing or demand generation experience in B2B, preferably SaaS or technology.
• Hands-on experience executing campaigns that contribute to qualified sales pipeline.
• Understanding of B2B buyer journeys, lead qualification, and funnel management.
• Experience with CRM systems and marketing automation or email tools.
• Strong analytics, problem solving, and communication skills.
• Ability to independently execute campaigns and collaborate across teams.

Responsibilities

• Develop and execute demand generation campaigns aligned with sales priorities.
• Identify target segments, personas, industries, and geographies.
• Manage multi channel initiatives including SEO, paid search, LinkedIn, email, ABM, webinars, referrals, and partners.
• Optimize funnels, landing pages, CTAs, demo-booking flows, and lead forms.
• Build and refine lead nurturing programs and collaboration with Sales to improve qualification.
• Track performance, run experiments, and maintain CRM attribution and dashboards.

Skills

Growth marketing

Demand generation

Campaign execution

B2B buyer journeys

Lead qualification & funnel mgmt

CRM & marketing automation tools

Tools

CRM systems

Marketing automation tools

Job description

About the role

Rayda is a remote company focusing on growth and demand generation for B2B products, primarily SaaS or technology. This role owns demand generation, multi channel campaigns, lead nurturing, and analytics to drive qualified sales opportunities.

What you'll do

• Develop and execute demand generation campaigns aligned with sales priorities
• Identify target segments, personas, industries, and geographies
• Manage multi channel initiatives including SEO, paid search, LinkedIn, email, ABM, webinars, referrals, and partners
• Optimize funnels, landing pages, CTAs, demo-booking flows, and lead forms
• Build and refine lead nurturing programs and collaboration with Sales to improve qualification
• Track performance, run experiments, and maintain CRM attribution and dashboards

What they're looking for

• Demonstrated growth marketing or demand generation experience in B2B, preferably SaaS or technology
• Hands on experience executing campaigns that contribute to qualified sales pipeline
• Understanding of B2B buyer journeys, lead qualification, and funnel management
• Experience with CRM systems and marketing automation or email tools
• Strong analytics, problem solving, and communication skills
• Ability to independently execute campaigns and collaborate across teams

For applicants in Nigeria

• The listing states remote work but does not specify a country or time zone requirement beyond remote; confirm timezone expectations before interviewing
• No explicit pay currency or range is provided; confirm compensation details during application
• No visa or work authorization notes are provided; confirm eligibility if needed