Growth Lead

Riwaya; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Understanding of UK/global Muslim user

Job summary

Riwaya is a UK-based curated marketplace for Muslim commerce, seeking a growth leader who owns the strategy and execution to drive GMV. You’ll direct specialists across paid ads, email/CRM, SEO and content, owning growth across acquisition, conversion and retention.

You’ll personally build campaigns and funnels, exercise first-principles thinking on lean budgets, and lead a distributed, global team while reporting growth directly to the founder.

Qualifications

• Proven growth experience in ecommerce/marketplace.
• Hands-on campaign building and funnel creation, not just management.
• Lean, experiment-driven budgeting and decision making.
• Experience leading distributed, global teams.
• Excellent written and spoken English.

Responsibilities

• Own growth strategy across acquisition, conversion and retention.
• Direct specialists and optimize performance across channels.
• Hands-on channel execution where it matters, especially paid acquisition.
• Track and optimize metrics: repeat purchase rate, CAC, marketing as a % GMV.
• Provide clear growth reporting to the founder.

Skills

Growth strategy

Team leadership

Paid ads

Email CRM

SEO

Content marketing

GMV growth

CAC optimization

Analytics

Tools

Google Ads

Facebook Ads

Semrush

CRM tools

Job description

Riwaya is the UK's curated marketplace for Muslim commerce - connecting faith-aligned brands with a large, underserved audience. We're growing fast toward a seed raise and need a growth leader who owns the number.

The role

You own growth - strategy and execution. This isn't a playbook-running seat; it's for someone who thinks for themselves, sets the plan, and drives it through a team of specialists (paid ads, email/CRM, SEO, content). You're accountable for GMV, and you're as sharp in the strategy as you are in the ad account.

What you'll own

• Overall growth strategy across acquisition, conversion and retention
• Directing existing specialists and getting the best out of them
• Hands-on channel execution where it matters, especially paid acquisition efficiency
• The metrics that compound: repeat purchase rate, CAC, marketing as a % of GMV
• Clear growth reporting to the founder

You're a fit if you

• Have run growth at an e-commerce or marketplace business, with numbers to prove it
• Think strategically and execute - you've personally built campaigns and funnels, not just managed others
• Reason from first principles on a lean budget; experiment-led
• Can lead a distributed, global team
• Strong written and spoken English

Bonus

Understanding of the UK or global Muslim consumer

Details

Full-time, fully remote (global). Reports directly to the founder/CEO. High ownership, direct impact, room to grow with the company.