Growth Intelligence Lead: Next-Best-Action Strategist

Lumen; Montpelier (VT); Remote; USD 106,000 - 141,000; Full time

Job summary

Lumen – Growth Intelligence Lead role focusing on translating customer signals into prioritized growth recommendations for next best actions. The position drives alignment of GTM growth motions, audience prioritization, and nurture with activation strategies to move qualified opportunities from marketing to sales at scale.

The role collaborates with Marketing, Strategy, Data, and Technology teams to validate models, ensure traceability, and optimize outcomes across campaigns and revenue streams.

Qualifications

• Bachelor’s degree and 6+ years of experience in growth strategy, GTM, marketing analytics, or related function.
• Strong understanding of customer segmentation, funnel progression, next-best-action concepts, and decisioning logic.
• Experience translating customer, behavioral, engagement, or commercial insights into actionable decision frameworks and business requirements.
• Experience coordinating complex initiatives across Growth Strategy, Marketing, Sales, Product, Data, and/or technology teams.
• Strong commercial and analytical judgment, including assessing signal quality, recommendation relevance, prioritization, and downstream outcomes.
• Demonstrated ability to lead initiatives without direct authority.
• Strong written, verbal, and executive communication skills, with the ability to translate between business and technical stakeholders.

Responsibilities

• Define customer state, eligibility, readiness, and progression criteria that determine where customers enter and move through the marketing funnel.
• Translate customer attributes, intent signals, and commercial priorities into prioritization logic, next-best-action sequencing, and acceptance criteria for audience recommendations.
• Partner with Growth Strategy Leads to specify the audience, nurture, next-best-action approach, channel, and sales handoff requirements associated with each recommendation.
• Work with Intelligence, Decisioning, and Targeting teams to validate that models and business rules reflect growth needs and produce actionable outputs.
• Coordinate with the GTM Tech Lead to sequence requirements, manage dependencies, and operationalize decision logic through scalable workflows.
• Partner with GTM Tech Lead to establish the traceability needed to connect prioritized recommendations and audiences with downstream nurture strategies, activation motions, and commercial outcomes.
• Monitor recommendation quality and activation performance to identify gaps in signal coverage, eligibility, classification, routing, or execution.
• Lead the cross-functional feedback loop that converts test results, insights, and stakeholder feedback into improvement plans that optimize the model, workflows, and future capabilities.

Skills

Growth strategy

GTM

Marketing analytics

Decisioning logic

Audience segmentation

Cross-functional collaboration

Education

Bachelor’s degree

MBA

Tools

CRM

Marketing automation

Martech platforms

Job description

Lumen – Growth Intelligence Lead role focusing on translating customer signals into prioritized growth recommendations for next best actions. The position drives alignment of GTM growth motions, audience prioritization, and nurture with activation strategies to move qualified opportunities from marketing to sales at scale.

The role collaborates with Marketing, Strategy, Data, and Technology teams to validate models, ensure traceability, and optimize outcomes across campaigns and revenue streams.