Growth Intelligence Lead: Next-Best-Action & GTM Strategist

Lumen; Boise (ID); Remote; USD 106,000 - 155,000; Full time

Benefits offered by this job

Health benefits

Life insurance

Wellness programs

Job summary

Lumen is seeking a Growth Intelligence Lead to shape models and rules that convert customer signals into prioritized growth recommendations. You will align next-best-action motions with nurture and activation strategies to drive qualified leads across marketing to sales, working with Marketing, Strategy, and Tech teams.

This is a work-from-home position in the U.S. with a focus on scalable decision logic and cross-functional collaboration for AI‑ready connectivity growth.

Qualifications

• Bachelor’s degree in a related field or equivalent experience.
• 6+ years of experience in growth strategy, GTM, marketing analytics, or related functions.
• Strong understanding of customer segmentation, funnel progression, next-best-action concepts, and decisioning logic.
• Experience translating insights into actionable decision frameworks and business requirements.
• Experience coordinating complex initiatives across Growth Strategy, Marketing, Sales, Product, Data, and/or technology teams.

Responsibilities

• Define customer state, eligibility, readiness, and progression criteria for the marketing funnel.
• Translate attributes, signals, and priorities into prioritization logic and audience recommendations.
• Partner with Growth Strategy to specify audience, nurture, action approach, channel, and handoff requirements.
• Work with various teams to validate models and business rules for growth needs.
• Coordinate with GTM Tech Lead to sequence requirements and operationalize decision logic.
• Establish traceability linking recommendations to downstream nurture strategies and outcomes.
• Monitor recommendation quality and activation performance to identify gaps.
• Lead cross-functional feedback to drive improvement plans for models and workflows.

Skills

Growth strategy

GTM

Marketing analytics

Customer segmentation

Decisioning logic

Education

Bachelor’s degree

Tools

CRM systems

Marketing automation

Martech platforms

Job description

Lumen is seeking a Growth Intelligence Lead to shape models and rules that convert customer signals into prioritized growth recommendations. You will align next-best-action motions with nurture and activation strategies to drive qualified leads across marketing to sales, working with Marketing, Strategy, and Tech teams.

This is a work-from-home position in the U.S. with a focus on scalable decision logic and cross-functional collaboration for AI‑ready connectivity growth.