Lead, Ads Prospecting & Growth Intelligence

OpenAI; San Francisco (CA); Hybrid; USD 287,000 - 318,000; Full time

Job summary

OpenAI is seeking a Lead, Ads Prospecting & Growth Intelligence in San Francisco (hybrid). You will build the intelligence and orchestration platform powering OpenAI's ads business, identifying the right companies and people, and determining the next actions to drive growth across SMB ads.

You will own prospecting strategy, define data standards, and partner with Ads Engineering, Data Science, and platform teams to enable in-house and vendor-based solutions.

Qualifications

• Experience building go-to-market systems, customer-data products, growth platforms, lifecycle infrastructure, revenue systems, or marketing technology.
• Ownership of platforms that connect data, decisions, and workflows to measurable commercial outcomes.
• Apply strong product judgment to prioritize opportunities and define useful solutions.
• Translate identity resolution, enrichment, scoring, segmentation, routing, experimentation, and feedback loops into clear system requirements.
• Design practical solutions with marketers and sales teams, grounded in their campaign and customer workflows.

Responsibilities

• Lead the function's strategy, roadmap, operating model, and adoption, linking platform investments to advertiser and business outcomes.
• Define a unified data model for prospecting, accounts, contacts, and advertisers with standards for identity, data quality, and consent.
• Combine signals across market, intent, behavior, product, CRM, campaigns, and customer-success to improve targeting.
• Design enrichment and verification workflows and evaluate in-house capabilities, platforms, vendors, APIs, AI, and human review.
• Develop scoring and next-best-action models using fit, intent, activity, reachability, lifecycle, and growth potential.
• Connect intelligence to action across sales, marketing, product, paid media, partners, and lifecycle journeys.
• Enable marketers to create audiences, configure journeys, run experiments, and execute campaigns with quality checks and approvals.
• Build feedback loops using outreach, engagement, conversion, spend, retention, churn, and customer-success to improve lifecycle decisions.
• Measure data quality, coverage, targeting accuracy, deliverability, conversion, and incremental value; establish governance standards.

Skills

Growth systems

Platform ownership

Product judgment

Identity resolution

Marketing-sales alignment

SQL & APIs

CRM & CDP

Team leadership

Privacy governance

Advertising experience

Tools

CRM systems

Marketing automation

CDP

APIs

Job description

OpenAI is seeking a Lead, Ads Prospecting & Growth Intelligence in San Francisco (hybrid). You will build the intelligence and orchestration platform powering OpenAI's ads business, identifying the right companies and people, and determining the next actions to drive growth across SMB ads.

You will own prospecting strategy, define data standards, and partner with Ads Engineering, Data Science, and platform teams to enable in-house and vendor-based solutions.