Growth & GTM Analyst — AI Insurance Tech

BluePond AI; Bridgewater (MA); On-site; USD 65,000 - 90,000; Full time

Job summary

BluePond AI is seeking a Sales & Marketing Analyst to join our go-to-market team. This hands-on role offers early ownership and direct exposure to senior leadership, shaping how we position our brand and drive pipeline.

You'll own digital marketing campaigns, SEO, email programs, and events, collaborating across teams to accelerate growth and visibility in a fast-paced AI-insurance tech environment. On-site in Bridgewater, NJ.

Qualifications

• 3–7 years in marketing, digital marketing, or a related field.
• Hands-on experience running social media and/or digital ad campaigns.
• Familiarity with SEO fundamentals; GEO/AI search visibility a plus.
• Comfort with email marketing platforms (HubSpot, Mailchimp, or similar).
• Strong written and verbal communication skills.
• A self-starter mentality — you spot what needs to get done and go do it.
• Willingness to travel for conferences and events.
• Must be able to work on-site in Bridgewater, NJ.

Responsibilities

• Plan, create, and manage organic and paid campaigns across LinkedIn, X, and other social platforms.
• Own SEO and GEO to improve visibility and discovery.
• Manage digital advertising campaigns end-to-end with targeting, creative, budget tracking, and optimization.
• Build, send, and analyze email marketing campaigns.
• Support PR efforts and media relations with press releases, journalist outreach, and coverage tracking.
• Plan and execute BluePond-hosted events and represent the company at conferences.
• Support lead generation before, during, and after events.
• Help build relationships with event partners, media, and vendors.

Skills

Digital marketing

Social media campaigns

SEO fundamentals

Email marketing

Written & verbal communication

Self-starter mindset

Willingness to travel

Tools

HubSpot

Mailchimp

Job description

BluePond AI is seeking a Sales & Marketing Analyst to join our go-to-market team. This hands-on role offers early ownership and direct exposure to senior leadership, shaping how we position our brand and drive pipeline.

You'll own digital marketing campaigns, SEO, email programs, and events, collaborating across teams to accelerate growth and visibility in a fast-paced AI-insurance tech environment. On-site in Bridgewater, NJ.