Growth Engineer, AI‑Driven GTM for Brokers

Shepherdinsurance; New York (NY); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Premium Healthcare

Unlimited PTO

Professional Development

Dog-friendly office

Job summary

Shepherdinsurance is seeking a GTM Engineer to lead the development of growth marketing strategies targeting brokers in the insurance industry. The role involves building a paid media and account-based marketing stack, designing lifecycle journeys, and continually improving conversion rates through experimentation.

The ideal candidate has over 4 years of experience in growth marketing at a fast-paced tech company, possesses strong technical execution skills, and is passionate about leveraging AI technologies to improve marketing outcomes.

Qualifications

• 4+ years of experience in growth marketing and technical execution.
• Experience running growth programs at scale in a B2B or consumer tech environment.
• Comfortable with AI tools and technologies.

Responsibilities

• Own paid media and account-based marketing programs.
• Design and implement broker lifecycle journeys.
• Build and iterate on landing pages, forms, and website flows.

Skills

Growth marketing

Demand generation

Technical execution

Content creation

Marketing automation

Tools

Cursor

Claude Code

Codex

Job description

Shepherdinsurance is seeking a GTM Engineer to lead the development of growth marketing strategies targeting brokers in the insurance industry. The role involves building a paid media and account-based marketing stack, designing lifecycle journeys, and continually improving conversion rates through experimentation.

The ideal candidate has over 4 years of experience in growth marketing at a fast-paced tech company, possesses strong technical execution skills, and is passionate about leveraging AI technologies to improve marketing outcomes.