AI Growth Engineer for Broker Marketing
Shepherd
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Benefits offered by this job
Job summary
Shepherd is looking for a GTM Engineer to lead growth marketing for brokers. The role focuses on creating and managing paid media, ABM programs, and conversion optimization across various channels. You will significantly impact Shepherd's growth by introducing modern marketing techniques to a traditionally underdeveloped market.
With strong AI integration and a culture of rapid experimentation, this position offers the opportunity to innovate in commercial insurance while driving direct results. Benefits include 100% premium healthcare coverage, unlimited PTO, and opportunities for professional development.
Qualifications
- 4+ years of experience in growth marketing or demand generation in a fast-paced environment.
- Hands-on experience with tools for execution without needing engineering support.
- Comfortable turning rough ideas into usable content and proving impact.
Responsibilities
- Own paid media and ABM while managing all associated tasks.
- Design broker lifecycle journeys and intelligent sequences.
- Build landing pages and optimize conversion rates across the funnel.
- Implement marketing automation and attribution systems.
- Increase experimentation velocity for effective growth.
Skills
Job description
Shepherd is looking for a GTM Engineer to lead growth marketing for brokers. The role focuses on creating and managing paid media, ABM programs, and conversion optimization across various channels. You will significantly impact Shepherd's growth by introducing modern marketing techniques to a traditionally underdeveloped market.
With strong AI integration and a culture of rapid experimentation, this position offers the opportunity to innovate in commercial insurance while driving direct results. Benefits include 100% premium healthcare coverage, unlimited PTO, and opportunities for professional development.
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