Performance Marketing Manager

Salmon Group; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Salmon Group seeks a Performance Marketing Manager to own end-to-end paid growth across Meta, Google, TikTok and more. You’ll launch, optimize, and scale campaigns directly or with partners, focusing on channels that move the most volume.

You’ll collaborate with creative, product, web/SEO, and analytics teams, maintaining a rigorous experiment tracking system and applying data-driven insights to lift performance across funnels.

Qualifications

• 5+ years of hands-on performance marketing experience.
• Experience with Meta ads as primary channel.
• Experience promoting mobile apps and the web-to-app (W2A) model.
• Strong understanding of attribution, tracking, and analytics tools.

Responsibilities

• Run paid acquisition for Salmon products across Meta, TikTok, Google, and other channels.
• Be involved in creative production — generate new concepts, collect creative references in creative backlog.
• Own paid growth end-to-end — you decide which channels, creatives, and funnels to scale, and you’re accountable for the results.
• Collaborate with creative, product, web/SEO, and analytics teams to land campaigns across streams.
• Maintain a structured experiment tracking system so learnings compound across channels.

Skills

Performance marketing

Campaign optimization

A/B testing

Attribution & analytics

Data-driven decision making

English B2

Tools

Google Analytics

Tableau

AppsFlyer

Job description

About the role

Salmon products are growing and paid acquisition is one of our primary growth streams. We are actively scaling, testing new channels, and have built a creative pipeline to support the volume.

We’re looking for a Performance Marketing Manager to join our User Acquisition team and own results end-to-end. The core of the role is hands-on work with the channels that drive the most volume — launching and optimizing campaigns directly or through partners, working closely with the creative production team, and staying laser-focused on what scales.
Big ambitions, real resources, products that are actually growing — there’s a lot to work with.

What you’ll do

• Run paid acquisition for Salmon products across Meta, TikTok, Google, and other channels.

• Be involved in creative production — generate new concepts, collect creative references in creative backlog.

• Own paid growth end-to-end — you decide which channels, creatives, and funnels to scale, and you’re accountable for the results.

• Collaborate with creative, product, web/SEO, and analytics teams to land campaigns across streams.

• Maintain a structured experiment tracking system so learnings compound across channels.

What makes you a strong fit

• 5+ years of hands-on experience in performance marketing, ideally in fintech, banking, or digital consumer services.

• Hands-on experience running and optimizing campaigns on Meta as the primary channel, plus experience with other major acquisition platforms (Google Ads, TikTok Ads, Reddit Ads, or similar).

• Experience promoting mobile apps, including the web-to-app (W2A) model.

• Experience of running performance as a continuous test loop: form hypotheses, ship variants, draw conclusions from data.

• Strong understanding of attribution, tracking, and analytics tools.

• Reads the acquisition funnel data and spots where things are working or breaking.

• Hands-on with Google Analytics, Tableau, AppsFlyer (or similar platforms).

• English B2. Familiarity with the Philippine market is a plus.